Catalogue: "WM3- Worldwide Multi Media Measurement 2008 "

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Research papers

Using multi media measurement

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: The Coca-Cola Company
Date: June 15, 2008
Author: Shubu Mitra

Research papers

Where do you really watch when you are seeing?

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: integral, OmnicomMediaGroup
Date: June 1, 2008
Authors: Mike Hess, Karina Besprosvan

Research papers

The mobile brand experience

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Kara Manatt, George Pappachen

Research papers

The glue

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: MESH Experience
Date: June 1, 2008
Authors: Fiona Blades, Verity Johnston

Research papers

The effect of recency of ad exposure on purchasing across categories and media

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Virginia Beal, Erica Riebe, Carl Driesener

Research papers

Streaming TV: Making the connection

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: June 1, 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui

Research papers

Should we forget advertising awareness?

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Kantar
Date: June 1, 2008
Authors: Valerie Morrisson, Pierre Gomy

Research papers

Scoring media for ROI potential

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Authors: Leslie Wood, James Spaeth

Research papers

Real insights

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Author: Dirk Engel

Research papers

Quality insights to solve a luxury problem

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Companies: Microsoft, Wavemaker
Date: June 1, 2008
Authors: Beth Uyenco, Alex Charlton, Olivier Goulet

Research papers

PPM and RFID

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: Nielsen
Date: June 1, 2008
Authors: Pasquale A. Pellegrini, Adam Gluck

Research papers

Media engagement

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Date: June 1, 2008
Author: Max Kilger