Catalogue: "Worldwide Multi Media Measurement 2006"

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Research papers

The IPA touchpoints initiative

Catalogue: Worldwide Multi Media Measurement 2006
Company: Kantar
Date: June 4, 2006
Authors: Lynne Robinson, Jennie Beck, Steve Wilcox

Research papers

The better alternative to fusion

Catalogue: Worldwide Multi Media Measurement 2006
Company: Bucknull & Masson
Date: June 4, 2006
Authors: Peter Masson, Paul Sumner

Research papers

Project Apollo's spotlight on consumers and ROI

Catalogue: Worldwide Multi Media Measurement 2006
Company: Procter & Gamble
Date: June 4, 2006
Authors: Donald Gloeckler, Leslie Wood, Linda Dupree

Research papers

Media consumption and consumer purchasing

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

Research papers

Key performance indicators in the multi media environment

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Author: Bernhard Engel

Research papers

From online games to Olympic games

Catalogue: Worldwide Multi Media Measurement 2006
Company: Interpublic Group of Companies
Date: June 4, 2006
Authors: Alex Chisholm, Stacey Lynn Koerner

Research papers

Finger on the pulse

Catalogue: Worldwide Multi Media Measurement 2006
Companies: GfK, British Broadcasting Corporation (BBC)
Date: June 4, 2006
Authors: Nick North, Sam Smith

Research papers

Cows in jackets

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Authors: Daniela O. Krautsack, Thomas Aust

Research papers

Consumer behaviour in a multi-media environment

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Authors: James H. Collins, Kathleen P. Mahoney

Research papers

Connecting with consumers

Catalogue: Worldwide Multi Media Measurement 2006
Company: Kantar
Date: June 4, 2006
Authors: Neerja Wable, Shivkumar Moulee

Research papers

Changing consumer perceptions and expectations

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Authors: Daniël Poesmans, Wouter Quartier

Research papers

Can consumers cope?

Catalogue: Worldwide Multi Media Measurement 2006
Date: June 4, 2006
Author: Arie K. den Boon