Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts to drive business decisions using data. Realistically, that's not always how it happens. Or is it? In this webinar, Zontziry will cover the following topics:- Reviewing the ideal market research process- Customer input as a source of data- Feeding business decisions - Theory vs. reality
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations. Attendees will learn from Zappi's experiences, helping F100 companies like Pepsi, Danone, and Phillip Morris, relaying why analytics automation offers greater value for both clients and organizations globally, in an ever-changing digital landscape.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.
This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and learn quickly as brands get results in hours or days, not weeks. The implication for marketers is the ability to use consumer insights more often in the decision-making process, for the research industry this new technology provides the ability to deliver insights at the speed necessary to align with the hectic pace of business today. Forming collaborative partnerships with ZappiStore and SSI, Coca-Cola explored real-world applications of agile and cost-effective research, shifting the purpose of insights from validation to continual learning.
This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and learn quickly as brands get results in hours or days, not weeks. The implication for marketers is the ability to use consumer insights more often in the decision-making process, for the research industry this new technology provides the ability to deliver insights at the speed necessary to align with the hectic pace of business today. Forming collaborative partnerships with ZappiStore and SSI, Coca-Cola explored real-world applications of agile and cost-effective research, shifting the purpose of insights from validation to continual learning.