What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not work, despite the best strategic intentions. It is imperative to plan and implement effective adoption and engagement strategies, alongside the technical capabilities. What's in it for me?Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: ?PepsiCo?s Quest to Democratize Knowledge.? They will walk us through their first-hand experience on how to effectively tackle adoption. They?ll examine the implications of this process for a global enterprise and the roles each of them needed to play for it all to come together. You will learn tips to overcome the common hurdles of change management and the importance of leadership and storytelling, including five key strategies (and examples!) PepsiCo used to move from deployment to successful adoption. Who is this for?All those interested in how to drive technical adoption across an organization
Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.Markets keep changing, competitors multiplying, and new innovations can become obsolete in the wink of an eye. To adapt, companies must encourage insightful problem-solving, bringing actionable learnings to the business more quickly. This means insights teams have to do more with less. Research processes need to be streamlined and improved across organizations, to deliver answers to questions at the speed of the business.In this joint session between Zappi and Market Logic, we?ll learn how technology helps insights teams and organizations to overcome this challenge. Zappi, the leading ad & innovation testing platform, and Market Logic, the leading insights platform for scaling insights-driven decisions, will discuss integrating research processes and modern research methodologies with best-practice knowledge management capabilities. This includes tips & tricks from their experience working with the world?s best brands.Key takeaways: How to boost research productivity by digitizing manual processes so your team can focus on improving outcomesSupport the business by democratizing data, socializing ideas and making decisions a collaborative processStrengthen your knowledge asset by updating it with intuitive, ready-to-use insightsHelp your teams to find more answers, meaning less admin and more time-solving problems
Kate Schardt will be joined by Scott Litman, co-founder of Lucy, and Babita Earle, EVP of Enterprise at Zappi, to walk through Pepsi's quest to empower every employee with insight. Whether it's the importance of user-centricity in program design or managing the breakneck pace of technology innovation within a complex vendor ecosystem, they'll share the highs and lows of Pepsi's ongoing journey to attain a true learning culture. You'll come away with a better understanding of the key barriers to insights transformation and practical steps to take to minimize them in your own journey..
Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts to drive business decisions using data. Realistically, that's not always how it happens. Or is it? In this webinar, Zontziry will cover the following topics:- Reviewing the ideal market research process- Customer input as a source of data- Feeding business decisions - Theory vs. reality
PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.
In this session, Zappi shares the toughest challenges faced by insights professionals as well as a new vision for how they can adapt, growing to become world-class consumer insights organizations. Attendees will learn from Zappi's experiences, helping F100 companies like Pepsi, Danone, and Phillip Morris, relaying why analytics automation offers greater value for both clients and organizations globally, in an ever-changing digital landscape.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.
This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and learn quickly as brands get results in hours or days, not weeks. The implication for marketers is the ability to use consumer insights more often in the decision-making process, for the research industry this new technology provides the ability to deliver insights at the speed necessary to align with the hectic pace of business today. Forming collaborative partnerships with ZappiStore and SSI, Coca-Cola explored real-world applications of agile and cost-effective research, shifting the purpose of insights from validation to continual learning.
This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and learn quickly as brands get results in hours or days, not weeks. The implication for marketers is the ability to use consumer insights more often in the decision-making process, for the research industry this new technology provides the ability to deliver insights at the speed necessary to align with the hectic pace of business today. Forming collaborative partnerships with ZappiStore and SSI, Coca-Cola explored real-world applications of agile and cost-effective research, shifting the purpose of insights from validation to continual learning.