Resources Library by ANA

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024

Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet

October 1, 2024

Qual at Scale

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Catalogue: Congress 2024

Authors: Adam Palenicek, Jonas Nielsen

Companies: The Coca-Cola Company , GetWhy

October 1, 2024

The Insights Quest

?It has been widely accepted that AI and other technical developments will have an undeniable impact on the insights industry. But how is the industry really shaping up, and how is the world around it changing? Understanding the industry and the...

Catalogue: Congress 2024

Author: Xabier Palacio

Company: ESOMAR

October 1, 2024

Are Surveys Dead

With the price of surveys increasingly unsustainable, data quality still a hot topic, and the use of AI and synthetic data ever more prevalent; Cint CEO Patrick Comer poses the question: Are Surveys Dead

Catalogue: Congress 2024

Author: Patrick Comer

Company: Cint

October 1, 2024

Elevating Young Researchers for Social Impact

Catalogue: Congress 2024

Authors: Pravin Shekar, Chris Farquhar

October 1, 2024

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

October 1, 2024

CEO Forum

The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO?s from this Forum will take to the congress...

Catalogue: Congress 2024

Author:

October 1, 2024

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024

Authors: Mary Kyriakidi, Jane Ostler

October 1, 2024

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024

Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy

October 1, 2024