You searched for: ""

View company listing on ESOMAR Directory

ANA has found 12198 results for you, in 256 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
×

Citation

, C. (1975a, June 01). Fly the flag. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/fly-the-flag


Research papers

Towards a model of individual choice behaviour

The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many...

Catalogue: Seminar 1975: Market Modelling
Author: Jagdish N. Sheth
June 1, 1975
×

Citation

Sheth, J. N. (1975a, June 01). Towards a model of individual choice behaviour. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/towards-a-model-of-individual-choice-behaviour


Research papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

The literature on market segmentation published during the last 10 years is very rich, but unfortunately all of the published studies treat market segmentation as a cross-sectional analysis at one particular point in time. What is lacking is a...

Catalogue: Seminar 1975: Market Modelling
Author: Bo Arpi
June 1, 1975
×

Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research papers

Evaluation process models

The choice or decision process of a consumer passes off along several stages. The general sequence of the stages in the decision process is: 1. problem recognition, the felt need for a product or a service; 2. decision to spend money on a product...

Catalogue: Seminar 1975: Market Modelling
Author: Willem Frederik van Raaij
June 1, 1975
×

Citation

van Raaij, W. F. (1975a, June 01). Evaluation process models. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/evaluation-process-models


Research papers

The role of the threshold model in the assessment of belief importance and in consumer information processing

In this paper, then, we deal not only with belief importance but with wider aspects of consumer modelling. Firstly, for completeness, we briefly outline the major belief models discussed in the literature; secondly, we describe the threshold model in...

Catalogue: Seminar 1975: Market Modelling
Authors: Tony Lunn, David Beazley
June 1, 1975
×

Citation

Lunn and Beazley (1975a, June 01). The role of the threshold model in the assessment of belief importance and in consumer information processing. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/the-role-of-the-threshold-model-in-the-assessment-of-belief-importance-and-in-consumer-information-processing


Research papers

A micro model of purchasing behaviour for consumer durable goods

This paper describes the background of a longitudinal study aimed at the development of a predictive model for the individual household's purchase behaviour concerning specific durable goods. Firstly, the setting of the problem is explained. Next,...

Catalogue: Seminar 1975: Market Modelling
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen
Company: Philips International
June 1, 1975
×

Citation

de Jonge and Oppedijk van Veen (1975a, June 01). A micro model of purchasing behaviour for consumer durable goods. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/a-micro-model-of-purchasing-behaviour-for-consumer-durable-goods


Research papers

A note on relative validity

In my own approach to modelling, I try to bear three questions in mind: A) Does the approach generate sufficient confidence to lead to application?; B) Does the application produce improvement in planning/decision making?; C) Does the gain from this...

Catalogue: Seminar 1975: Market Modelling
Author: J. Aspden
June 1, 1975
×

Citation

Aspden, J. (1975a, June 01). A note on relative validity . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/a-note-on-relative-validity-


Research papers

Sequential models for product development and launch

In this paper the authors propose as framework, or spine, a modular behavioural model structure that imbeds the various sequential development tests, sets the guidelines for data collection and processing and provides the logic for various evaluative...

Catalogue: Seminar 1975: Market Modelling
Authors: P. Malaise, Jacques Blanchard
Company: L'Oréal
June 1, 1975
×

Citation

Malaise and Blanchard (1975a, June 01). Sequential models for product development and launch. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/sequential-models-for-product-development-and-launch


Research reports

Quantitative research into new forms of can opening

Thomassen and Drijver-Verblifa N.V. are currentlyprogressing the development of a new method of sealingand opening cans of Luncheon Meat using a glued-on flexiblestrip to be pulled off by an integral pull tab. Consumer research on the new method was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
×

Citation

, C. (1975a, June 01). Quantitative research into new forms of can opening. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/quantitative-research-into-new-forms-of-can-opening