How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer consumption occasions in Brazil and offer tailor-made sensorial experiences eventually. This project aids Givaudan in creating value with its customers in market development, helps beer brands to position themselves better and expand their line of products, or generate innovations to compete with other companies.
With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer consumption occasions in Brazil and offer tailor-made sensorial experiences eventually. This project aids Givaudan in creating value with its customers in market development, helps beer brands to position themselves better and expand their line of products, or generate innovations to compete with other companies.