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Research papers

The mail on Sunday

The object of this paper is to tell the story of the launch of The Mail on Sunday and how it nearly came to disaster; was relaunched and how it arrived in the position in which we currently find it which is the fastest growing newspaper in Fleet...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Mike A. Newman
November 23, 1983
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Citation

Newman, M. A. (1983a, November 23). The mail on Sunday. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-mail-on-sunday


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research papers

Product life cycle (Italian)

This paper questions the concept of product life-cycle, and makes the point that in both theoretical and practical marketing it has often been used as an excuse for non-action. The analogy with human life has only served to reinforce it as a valid...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Giampaolo Fabris
Company: Demoskopea
November 23, 1983
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Citation

Fabris, G. (1983a, November 23). Product life cycle (Italian). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/product-life-cycle-italian-


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian)

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market (Italian). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-italian-


Research papers

The international newspaper

In the Spring of 1981, the 1980 European research programme was adapted and used in South East Asia. The main objective of this study was to look at the impact of the launch in S.E. Asia and to check that the editorial content of the newspaper was...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: David S. Mitchell, Barbara R. Lewis
November 23, 1983
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Citation

Mitchell and Lewis (1983a, November 23). The international newspaper. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-international-newspaper


Research papers

Making the editorial matter of medical magazines more attractive

In Germany two continuous research services are available measurement the relative readership of the editorial elements in 30 major medical magazines. One service is private, the other one is part of the syndicated audience research organisation...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Ilse Meier, Gerhard Zacharias
November 23, 1983
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Citation

Meier and Zacharias (1983a, November 23). Making the editorial matter of medical magazines more attractive. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/making-the-editorial-matter-of-medical-magazines-more-attractive


Research papers

The positioning of two leader magazines in the women's "A" and news magazines periodical market

This paper illustrates the policies set by Arnoldo Mondadori to maintain its magazines continually in line with the cultural evolutions of the Italian society. A number of specific strategies within the "Women's Magazines A" and the "News Magazines"...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Andreina Vanni
November 23, 1983
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Citation

Vanni, A. (1983a, November 23). The positioning of two leader magazines in the women's "A" and news magazines periodical market . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-positioning-of-two-leader-magazines-in-the-women-s-a-and-news-magazines-periodical-market-


Research papers

An analysis of the quality factor for adding value in food and drink markets

In its major food and drink forecasting study across West Europe (NUTRITION 1990), GIRA predicted the volume decline in food and drink markets, but compensated by an increase in value in food markets. The explanation of this paradox is that the...

Catalogue: Seminar 1983: New Product Development
Author: Jacques Belay
November 21, 1983
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Citation

Belay, J. (1983a, November 21). An analysis of the quality factor for adding value in food and drink markets . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/an-analysis-of-the-quality-factor-for-adding-value-in-food-and-drink-markets-


Research papers

The successful management of new products in the 1980s

Understanding the management approaches that result in competitive advantage has been a permanent objective of Booz.Allen & Hamilton for over 25 years. This paper reports the results of our most recent research on the subject to date and highlights...

Catalogue: Seminar 1983: New Product Development
Author: Pierre A. Rodocanachi
November 21, 1983
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Citation

Rodocanachi, P. A. (1983a, November 21). The successful management of new products in the 1980s. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-successful-management-of-new-products-in-the-1980s