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Magazines
Revue Française du Marketing (Octobre-Novembre 2012)
Les six articles qui composent ce numéro de la Revue abordent tous des sujets derecherche concernant la distribution commerciale, dans un contextenational et international. Cela n'est pas un hasard, puisqu'ils sont tous -sauf le dernier - issus de...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2012
Magazines
Research World (September 2012)
In this issue we look at celebrating change, examining what's new, what's different and what's hot now and in the future.
Catalogue: Research World 2012
Author: ESOMAR B.V.
September 15, 2012
Research papers
Social science research and field work in Afghanistan
Conducting quality research in a country as vast and insecure as Afghanistan is not without its challenges, i.e. high security risks (Taliban), violence, intimidation, corruption, ethnic, linguistic and gender differences, extensive illiteracy,...
Catalogue: Congress 2012: Accelerating Excellence
Author: Rafiq Ullah Kakar
Company: Opinion Research Center of Afghanistan (ORCA)
September 13, 2012
Research papers
The difference between 'less bad' and 'much better'
Conjoint analysis is one of the most important tools in market research, yet it neglects fundamental insights from 'Behavioural Economics' Hence, all conjoint results are subject to two inherent distortions: firstly, linear interpolation fails to...
Catalogue: Congress 2012: Accelerating Excellence
Author: Florian Bauer
September 13, 2012
Research papers
Opening the black box
Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó
Company: KANTAR TNS Malaysia
September 13, 2012
Research papers
Were you there?
The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Oscar Martinez, Lyn McGregor
Companies: Flamingo, Diageo
September 13, 2012
Research papers
"Un-mommed": Can moms and their families survive?
This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.
Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012
Research papers
