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Research reports

Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems

The research was required into the relative acceptability ofthe Bissell and Shamporal Carpet Shampooer hiring systemswith especial emphasis on the perceived strengths (andpotential strengths) of the Bissell system.Group discussions were felt to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative analysis of Bissell and Shamporal Carpet shampooer hiring systems . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-analysis-of-bissell-and-shamporal-carpet-shampooer-hiring-systems-


Research reports

Qualitative research on new and revised Manikin packs

Several new and revised Manikin pack designs had beendeveloped. The objectives of this research were to evaluate inqualitative terms the appeal of these packs compared tothe existing pack (and the 'cloud motif' variant). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Qualitative research on new and revised Manikin packs. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-and-revised-manikin-packs


Research reports

Report on Grecian 2000 self-completion questionnaire

This report contains the results of the computer analysisrun on all the returned Grecian 2000 self-completionquestionnaires which were sent out on the 9th April 1974. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1974
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Citation

, C. (1974a, June 03). Report on Grecian 2000 self-completion questionnaire. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/report-on-grecian-2000-self-completion-questionnaire


Research reports

Qualitative research on new product development for Kraft under the Cracker Barrel name

The research was required to identify possible new productconcepts for kraft under the Cracker Barrel name. The objectives of the research were to identify the'properties' of the Cracker Barrel name in order to ascertain:1. What the 'properties' of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative research on new product development for Kraft under the Cracker Barrel name. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-for-kraft-under-the-cracker-barrel-name


Research reports

Qualitative investigation into wallpaper display systems

Crown is currently concerned with the determination ofthe relative importance in the point-of-sale situations of the three main methods of displaying wallpaper patterns. Those methods are: 1. Slips, which are 2-foot squares of thepattern. They...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Qualitative investigation into wallpaper display systems. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-investigation-into-wallpaper-display-systems


Research reports

Research on Goddards Embrocation

The product is virtually restricted to theLondon area. There is no research data on whouses it or how it is used, but its incidence ofusage is likely to be very low. The questionnaire has been designed toobtain some minimum information through...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974
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Citation

, C. (1974a, June 01). Research on Goddards Embrocation. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/research-on-goddards-embrocation


Research reports

Motivational research on Whitebread Brewmaster

Brewmaster is a premium ale manufacturedby Whitbread. Two versions of Draught Brewmaster were test marketedin 1972/1973 but failed to achieve target levels ofconsumption. The research was required in order to examine consumer'smotivations in drinking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Motivational research on Whitebread Brewmaster. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/motivational-research-on-whitebread-brewmaster


Research reports

Sovereign extension

Consideration is being given to the extension of theSovereign range, making use of the different configurationsfor A Tipped and for Sub B Tipped versionsexamined in previous research. A further aspect of the problem is the need to considerapproaches...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Sovereign extension. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/sovereign-extension


Research reports

Interim report on the Grecian 2000 self-completion questionnaire

This interim report contains the results of a hand-counton certain critical questions on the Grecian 2000Self-Completion Questionnaires which were sent outon the 9th April 1974. The data is based on allquestionnaires returned by Friday, 3rd May, a d...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1974
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Citation

, C. (1974a, May 08). Interim report on the Grecian 2000 self-completion questionnaire. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/interim-report-on-the-grecian-2000-self-completion-questionnaire