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Research reports

Qualitative research on gas lamp advertising

To investigate responses to six advertising treatments (press/brochure) far Gas Lamps. This research supplements the earlier study; Qualitative Research on Gas Lamps, Project 535, September 1971). The advertising approaches were presented in varying...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on gas lamp advertising. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamp-advertising


Research reports

Report on qualitative research into Golden Fry gravy mix

The main objective of the research was to investigate qualitatively the appeal ofGolden Fry so that measures to counteract this appeal could be applied. It was proposed to examine Golden Fry users in depth to try to ascertain reasons for using Golden...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Report on qualitative research into Golden Fry gravy mix. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-golden-fry-gravy-mix


Research reports

Project D.C.I. (Part 3)

This is a report of the third part of qualitative research on Project DCI conducted in the Irish Republic. The objectives of this research were:1. To establish which of several pack design best fits the concept. Three packs were examined.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Project D.C.I. (Part 3). ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/project-d-c-i-part-3-


Research reports

Qualitative research on Park Drive Tipped advertising

The objectives of this research were to investigate the effectiveness of four test advertisements in communicating Park Drive Tipped cigarettes to ex- Park Drive Tipped or Plain) smokers and to Park Drive Tipped smokers. The four test advertisements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on Park Drive Tipped advertising . ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped-advertising-


Research reports

Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.

Rowntree - Mackintosh Ltd. is preparing to launch a new brand of medicated mints, bearing the brand name 'Lyrics'. A workshop version of a launch commercial for the brand was prepared by Lintas Advertising. The researchwas commissioned to assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/commercial-testing-of-lyrics-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on two new TV commercial for Rolo. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-tv-commercial-for-rolo


Research reports

Qualitative research on names

The aim of this research was to investigate the viability of positioning the Taurus analgesic as a headache specific. The detailed areas of inquiry were: 1) Location of pains and the type of pain.2) Nature of headaches vis a vis other aches and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Qualitative research on names. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-names


Research reports

Qualitative research on wool jersey menswear

This report sets out the results of a small-scale qualitative study of men's attitudes to Wool Jersey menswear, and their responses to a copy platformfor the concept. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Qualitative research on wool jersey menswear. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-menswear


Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Qualitative research on Phos ferine tonic wine in Jamaica. ANA - ESOMAR. Retrieved November 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-phos-ferine-tonic-wine-in-jamaica