Resources Library by ANA

Market planning and retailer buying decisions

This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Peter Doyle

September 1, 1973

Model study

The study I am reporting on is meant to bridge the gap between the conceptual systematics of export marketing research, as found in textbooks, and concrete marketing analysis. This study was developed purely as a model of instruction, if served no...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Herbert Geiger

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1973

The application of research in the planning and evaluation of road safety publicity

This paper reviews a programme of research studies carried out on behalf of the UK Department of the Environment to evaluate the effectiveness of major publicity campaigns aimed at promoting road safety in general and the use of seat belts by...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Gerry E. Levens, Emer Rodnight

September 1, 1973

Research report on Soft Moist cat food and packaging

The general objectives of the research were to exploreconsumer reactions to the proposed new, soft and moistcat food. Also, information were required whichwould be useful in framing consumer benefits and product descriptions for use in the launch...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1973

A novel approach to planning and simulation in the field of marketing

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Erich Weihs

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 1, 1973

Some experiences in consideration of marketing aspects in corporate planning

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: G. Lehoczky

September 1, 1973

The use of survey research in the planning of higher education

This paper looks at the way in which survey research has helped at different stages in the life of the Open University in Great Britain. The Open University, set up in 1969 to provide a second chance for adults to obtain a university decree, is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Naomi E. Mcintosh

September 1, 1973

Qualitative research on Stretch 'n' Seal commercial

The general objectives of this research were twofold:firstly to explore consumer reactions to the Stretch'N' Seal commercial, and secondly to elaborate consumerneeds from food wraps. The research was undertaken inorder to show what modifications...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 23, 1973

Fishburgers placement test

Following encouraging reactions in qualitative research(CRAM 929, February 1973) to the Potato flake CoatedPattie, the product was improved in the light ofdetailed consumer criticisms. The present researchwas designed to provide a quantified...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 23, 1973