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Research papers

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
January 1, 1970
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Citation

Spooner, L. (1970a, January 01). Decoding the Tech-Nurtured Brain. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/decoding-the-tech-nurtured-brain


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-


Research papers

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
Companies: British Broadcasting Corporation (BBC), Tapestry Research, Tapestry
January 1, 1970
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Citation

Cunniffe, Duff and Thompson (1970a, January 01). When Content Meets People. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/when-content-meets-people


Research papers

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
Company: Further&Further
January 1, 1970
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Citation

Pierpoint and Talkington (1970a, January 01). Uncomfortable. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/uncomfortable


Research papers

Unravelling the Cost-of-Living Crisis Myth

In 2022, consumers around the world experienced a whiplash effect. Bolstered by savings accrued during the COVID-19 pandemic and driven by a desire to get out and treat themselves after lockdowns, consumers were abruptly confronted by steep price...

Catalogue: Congress 2024
Authors: An Hodgson, Jana Rude, Connor Malloy, Marija Aciene
Company: Euromonitor International
January 1, 1970
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Citation

Hodgson, Rude, Malloy and Aciene (1970a, January 01). Unravelling the Cost-of-Living Crisis Myth . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/unravelling-the-cost-of-living-crisis-myth-


Research papers

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
Companies: Zappi, MARS, Mars Wrigley
January 1, 1970
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Citation

Umana, Reinhardt and Kennedy (1970a, January 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise


Research papers

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024
Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul
Companies: The Hellenic Research House, BAREM Research
January 1, 1970
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Citation

Saltavarea, Olgun, Konstantinou and Gul (1970a, January 01). The Others. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-others


Research papers

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
Companies: Human8, LOreal
January 1, 1970
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Citation

Morel and Vantomme (1970a, January 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme


Research papers

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
Companies: Nexxt Intelligence | inca, Prodege, Holland & Barrett
January 1, 1970
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Citation

O'Brien, Sutcliffe and Ma (1970a, January 01). Reset and Reimagine. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine