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Research reports

Research report on automotive repaint system for Donald Mcpherson Ltd.

The research was required in order to investigate the response tothe product by certain target groups and to isolate specificstrengths and weaknesses within the total concept in order toidentify ways in which the system should be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Research report on automotive repaint system for Donald Mcpherson Ltd. . ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/research-report-on-automotive-repaint-system-for-donald-mcpherson-ltd-


Research reports

Shopper attitudes to Mcilroys department stores

John Loveys Ltd. is concerned at the performance ofthe Mcllroys store in Darlington as compared with other storesin the group. The research was required to cover three principalobjectives: to identify those factors which prompt potentialcustomers to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Shopper attitudes to Mcilroys department stores. ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/shopper-attitudes-to-mcilroys-department-stores


Research reports

Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.

This research was conducted in conjunction with an in-homePlacement and Recall Test (July 1973) of housewives' responsesto a new Lavatory Cistern Block. The present research was undertaken in order to provide a broader (qualitative) picture...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1973
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Citation

, C. (1973a, October 02). Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-on-behalf-of-ciba-geigy-u-k-ltd-


Research reports

Plans for 'brainstorming' session with Ciba-Geigy executives

The objectives of this session are broadly twofold: 1. To generate new ideas and concepts whichare likely to have consumer appeal;2. To elaborate and redefine 'Old' ideas andconcepts, so that they have improved consumerappeal. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973
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Citation

, C. (1973a, October 01). Plans for 'brainstorming' session with Ciba-Geigy executives. ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/plans-for-brainstorming-session-with-ciba-geigy-executives


Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973
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Citation

Bowen, J. M. (1973a, October 01). Questionnaire design for the personal interview. ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/questionnaire-design-for-the-personal-interview


Research papers

The self-administered questionnaires with interviewer's assistance (French)

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
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Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance (French). ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance-french-


Research papers

Problems of quota definition for non-random surveys

The first part of this paper attempts to enumerate the problems which face the sampling practitioner when he has to select the criteria typifying non-random populations samples. His choice is made in the light of the aims of the survey concerned and...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Marc Deroo
Company: KANTAR TNS Malaysia
October 1, 1973
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Citation

Deroo, M. (1973a, October 01). Problems of quota definition for non-random surveys. ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/problems-of-quota-definition-for-non-random-surveys


Research papers

The self-administered questionnaires with interviewer's assistance

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
×

Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance. ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance


Research papers

Experience of a computer system for the quality control of interviewers

This paper describes a method of using the computer, as a stage of the checking process, to look for interviewers, who have cheated or deviated from the specified instructions. The method is simple and has often been recommended, but to our knowledge...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: R. King, P. Trotman
Company: Nestlé
October 1, 1973
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Citation

King and Trotman (1973a, October 01). Experience of a computer system for the quality control of interviewers. ANA - ESOMAR. Retrieved December 29, 2025, from


https://ana.esomar.org/documents/experience-of-a-computer-system-for-the-quality-control-of-interviewers