Resources Library by ANA

Qualitative research on Yardley sponsorship

The general objectives of this research were to examineresponses to Yardley sponsorship amongst motor racingenthusiasts and other consumers. This involved coverage of: 1. Awareness of sponsorship generally andYardley sponsorship in particular;2....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 3, 1973

Flexibility

Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Peter J. Hayes

January 1, 1973

The use of telephone interviewing in industrial research

This paper discusses the use of telephone interviewing in industrial research. In describes the advantages and disadvantages with appropriate examples. It is concluded that the main uses of telephone interviewing are either as a preliminary part of a...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: L. I. Gordon

January 1, 1973

Summary of discussions in group I

The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: J. Pike

January 1, 1973

Summary of discussions in group III

Our group did not really draw any conclusions - because we spent so much time discussing various points and asking questions. So I'm going to simply bring some of these points that did emerge in our discussion group which may be of interest to bring...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Newlands

January 1, 1973

The use of sampling frames in industrial market research in the UK

This paper presents data from two surveys conducted in the Spring and the Autumn of 1972 plus three case histories. The Spring Survey studies the role of sampling in industrial market research in the U.K. as employed by the manufacturing and service...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Authors: D. Thicker, Andrew Robert McIntosh

January 1, 1973

A practical approach to sampling for business readership studies

This paper has sought to show that the sampling problems could be overcome efficiently and economically. The identification problems could also be solved if the naive idea that one was after the 'decision makers' were abandoned: a definable group of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Len J. Marchant

January 1, 1973

The doubtfulness of representative samples in the field of industrial market research

The point of this paper is that based on the experience hitherto gained, the problems concerning representativeness in market research for investment goods should be studied more closely, and that stimuli should be provided for the improvement of the...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: D. A.M. Zehnhoff

Company: Philips International

January 1, 1973

Alternative approaches to industrial sampling problems

In this paper I want to discuss three methods of industrial sampling which can be used in some of the situations in which difficulties can arise. The conclusion I should like to draw from these examples of alternative sampling methods for industrial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: JWP Cornish

January 1, 1973