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Research reports

Who owns the data?

The rapid explosion of technology has led to a new age where the checks and balances of ethical data collection and self-regulation that grew organically over the past 70 years are now often 'overlooked' in favor of speed and cost-efficiency -all...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Kadence International
March 3, 2018
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Citation

B.V. and International (2018a, March 03). Who owns the data?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/who-owns-the-data-


Research reports

Briefing questions

In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 1, 2018
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Citation

B.V., E. (2018a, March 01). Briefing questions. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/briefing-questions


Research reports

Use of secondary data in market, opinion, and social research and data analytics

This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...

Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
February 25, 2018
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Citation

Baker and Wirth (2018a, February 25). Use of secondary data in market, opinion, and social research and data analytics. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/use-of-secondary-data-in-market-opinion-and-social-research-and-data-analytics


Research reports

ESOMAR/GRBN guideline on research and data analytics with children, young people, and other vulnerable individuals

This document provides guidance to researchers on the special care required when undertaking research with children, young people, and other vulnerable individuals. Its principal focus is the ethical and legal issues involved, rather than the...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
January 1, 2018
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Citation

B.V. and B.V. (2018a, January 01). ESOMAR/GRBN guideline on research and data analytics with children, young people, and other vulnerable individuals. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/esomar-grbn-guideline-on-research-and-data-analytics-with-children-young-people-and-other-vulnerable-individuals


Research reports

ICC/ESOMAR international code (German)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2017
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Citation

B.V. and B.V. (2017a, December 07). ICC/ESOMAR international code (German). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-german-


Research reports

ICC/ESOMAR international code (French)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2017
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Citation

B.V. and B.V. (2017a, December 07). ICC/ESOMAR international code (French). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-french-


Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2017
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Citation

B.V. and B.V. (2017a, December 07). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-spanish-


Research reports

Global Market Research 2017

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 6, 2017
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Citation

B.V., E. (2017a, October 06). Global Market Research 2017. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/global-market-research-2017


Research reports

ESOMAR data protection checklist

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 2017
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Citation

B.V., E. (2017a, September 01). ESOMAR data protection checklist. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/esomar-data-protection-checklist