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Research papers

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
Company: IPSOS
January 1, 1970
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Citation

Bangia, McIntyre and Legg (1970a, January 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/empathy-or-emptiness


Research papers

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
Companies: Puratos, IPSOS, University of Savoie Mont Blanc
January 1, 1970
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Citation

Bado, Hubert and Vuillon (1970a, January 01). Semantic Frontiers . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/semantic-frontiers-


Videos
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Citation

(1970a, January 01). Opening Keynote Jeremy Gutsche. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/opening-keynote-jeremy-gutsche


Research papers

The Sounds of Social Media

As consumers and brands increasingly turn to social, sound plays a pivotal role in helping communications capture attention and evoke emotion. From sonic logos to designed on-brand soundtracks, brands can utilise a range of audio elements to gain a...

Catalogue: Congress 2026
Authors: Aaron Reid, Jeremiah Messer, Joel Beckerman
Company: Sentient Decision Science
January 1, 1970
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Citation

Reid, Messer and Beckerman (1970a, January 01). The Sounds of Social Media. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-sounds-of-social-media

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org


Research papers

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
Companies: Canadian Museum for Human Rights, Research Strategy Group, Humanity
January 1, 1970
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Citation

Knowles, Hughes and Harrison (1970a, January 01). Empowering People Within Canada to Engage in Human Rights. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/empowering-people-within-canada-to-engage-in-human-rights


Research papers

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
Companies: Decision Architects, DVL Smith Consulting
January 1, 1970
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Citation

Smith and Riley (1970a, January 01). The Human AI Symbiosis. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-human-ai-symbiosis

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org