How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the MarTech landscape. How can you connect it all together - in a scalable, repeatable and compliant way - for greater understanding and better decision making? You need the right infrastructure and technology to future-proof your approach to holistic consumer insights.In this webinar:Uncover what connected data means now and for the future of consumer intelligenceWalk through new and existing marketplace trends that are creating challenges for connecting the data dotsExplore use cases of companies that are connecting data for ad measurement, survey data enrichment, audience segmentation and moreUncover practical ways to connect data for greater understanding in today?s complex consumer landscape
All too often, as insights companies strive to gain business process efficiencies by automating time-consuming manual tasks, they lose sight of the big picture. Many lack a full understanding of the complexities and challenges surrounding automation, especially when it comes to the data collection process. Trying to solve these challenges themselves can cost colossal amounts of time, resources, and money. Not only does this path take the focus away from the company's core business of delivering valuable insights to its customers, but it also paralyses the company?s ability to effectively compete. Innovation dies under a mushroom of unnecessary technical debt. In this webinar we will cover: The complex landscape around market research data collection and sample supply chain automation. How the need for standardisation rapidly increases the complexity layers and leads to large scale technical and human resource complications. Best practices for deploying a scalable and future-proof automated data collection solution that will drive innovation.
The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the response of the research industry. This research paper reviews the impact that DIY is having on our industry and addresses what researchers should be doing about it. DIY research is here to stay. But does DIY have to mean 'bad' research? Is it a trend that both non-researchers and researchers can embrace?