Resources Library by ANA

The latest developments in bar-code scanning in food stores

This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Graham C. Suffolk

Company: Nielsen

June 15, 1984

Media- scanner- planning

During the seventies the readership of printed media in The Netherlands was measured by the Nationale Onderzoek Persmedia (NOP). The NOP surveys were conducted every two years on the basis of circa 10.000 individual, face-to-face, interviews and,...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Maurice de Hond

June 15, 1984

Birthrate in decline

In view of the decline in birthrate which has occurred in industrialised countries, the companies operating in the Youths' Products Markets are faced with serious problems both with regard to the decreased number of youths and with regard to the lack...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Arnaldo Aisa, Luisa Pogliana

June 15, 1984

Breadline Britain

The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Stewart Lansley, Brian Gosschalk

June 15, 1984

Do-it-yourself products for home improvement/repair

This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Author: Venxatakrishna V. BeIlur

June 15, 1984

Fully interactive media planning model

This new model called: "Sherlock" is smart, speedy interactive. It really helps the media planner to find out the convenient plan. The time required for an evaluation is less than three seconds. For an optimisation it varies from some seconds to some...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Authors: Henri Bergonier, Jean-Pierre Vignolle, Denis Harang

June 15, 1984

Consumer durables

This paper compares actual consumer budget priorities to predictions from the value priority model. The actual consumer budgets are obtained via personal interviews in which consumers are asked to indicate which durable goods they plan to purchase in...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Glen L. Urban, John R. Hause

June 15, 1984

A state-of-the-art eye movement research

Eye movement research has been used in Marketing Research for many years. However, recent advancements in fiber optics, digital processing and advanced electronics have made possible giant steps forward from the old days of "eye cameras". Burke...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Lynn Y.S. Lin, Par Källeskog, Nick Calo

Company: Burke, Inc.

June 15, 1984

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Authors: Roy Haworth, Margaret Holmes

June 15, 1984