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Research papers

Investigation of the market and the catering for the general public in CSSR (German)

Extensive research has been carried out in 1966 in Czechoslovakia in the field of catering for the general public. The aim of this research was to lay down the conception of public catering for the period of time up to 1980. The purpose of the...

Catalogue: ESOMAR Congress 1968
Authors: A. Alt, P. Pokorny
June 15, 1968
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Citation

Alt and Pokorny (1968a, June 15). Investigation of the market and the catering for the general public in CSSR (German). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/investigation-of-the-market-and-the-catering-for-the-general-public-in-cssr-german-


Research papers

Pack-size rates of purchasing

The present paper describes new relationships which are in fact mostly very simple: Certain rates of buying are more or less constant across different brands and pack-sizes, and this holds for different product fields and for different lengths of...

Catalogue: ESOMAR Congress 1968
Author: Andrew S. C. Ehrenberg
June 15, 1968
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Citation

Ehrenberg, A. S. (1968a, June 15). Pack-size rates of purchasing. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/pack-size-rates-of-purchasing


Research papers

Practical experiences in using a high speed computer (French)

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
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Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer (French). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer-french-


Research papers

Survey on possible settling down in Sardinia for aluminium processing industries (French)

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968
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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries (French). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries-french-


Research papers

Search for potential clients (French)

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968
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Citation

Irrmann, P. (1968a, June 15). Search for potential clients (French). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/search-for-potential-clients-french-


Research papers

A structure in favour of the future

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship...

Catalogue: ESOMAR Congress 1968
Author: Peter Ward
June 15, 1968
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Citation

Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/a-structure-in-favour-of-the-future


Research papers

Data collecting systems for a consumer panel in the field of semi-durable goods

Continuous measuring of a market trend is normally carried out through the data collection system known under the name "Panel' . A Panel can he composed of different subjects (house wives, men, households, retail shops, etc.), according to the scopes...

Catalogue: ESOMAR Congress 1968
Author: Salvatore Ceglia
June 15, 1968
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Citation

Ceglia, S. (1968a, June 15). Data collecting systems for a consumer panel in the field of semi-durable goods. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/data-collecting-systems-for-a-consumer-panel-in-the-field-of-semi-durable-goods


Research papers

Decision behaviour by supermarket shoppers (French)

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
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Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers (French). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers-french-


Research papers

Market research in the 1970's (English)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (English). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-english-