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Research papers

Electronic computers, marketing models and commercial management

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
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Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management


Research papers

Market research in the 1970's (French)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (French). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-french-


Research papers

Do attitudes change before behaviour?

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can...

Catalogue: ESOMAR Congress 1968
Author: Jack Fothergill
June 15, 1968
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Citation

Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-


Research papers

Practical experiences in using a high speed computer

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
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Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer


Research papers

The duplication of television viewing between and within channels

In the United Kingdom some 85% of homes have a television set capable of receiving at least two different channels. The results to be described in this paper concern the use these viewers make of the choice available to them. There has been much...

Catalogue: ESOMAR Congress 1968
Author: Gerald J. Goodhardt
June 15, 1968
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Citation

Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels


Research papers

A housing layout survey

Audits of Great Britain Limited recently collaborated with the Ministry of Housing and Local Government on the Housing Layout Survey described in this paper. The Survey is part of a long term programme of research which has already included a desk...

Catalogue: ESOMAR Congress 1968
Author: John F. Drakeford
June 15, 1968
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Citation

Drakeford, J. F. (1968a, June 15). A housing layout survey. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/a-housing-layout-survey


Research papers

Infrastructure for the collection of data without coding (IPSISCO)

The swift adaptation of digital computer programs and languages to public opinion poll data processing has revolutionized the working methods of market research firms. However, while the data processing methods have undergone radical changes, the...

Catalogue: ESOMAR Congress 1968
Author: Theodore Tatarczuk
June 15, 1968
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Citation

Tatarczuk, T. (1968a, June 15). Infrastructure for the collection of data without coding (IPSISCO). ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/infrastructure-for-the-collection-of-data-without-coding-ipsisco-


Research papers

Survey of actual problems pertaining to the economic organizations in Yugoslavia

According to the researches performed up to now may be seen that the results of such and similar inquiries may very efficiently contribute to making such decisions (measures) which will influence upon the recovery of economic trends and improvement...

Catalogue: ESOMAR Congress 1968
Author: Julije Drasinover
June 15, 1968
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Citation

Drasinover, J. (1968a, June 15). Survey of actual problems pertaining to the economic organizations in Yugoslavia. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/survey-of-actual-problems-pertaining-to-the-economic-organizations-in-yugoslavia


Research papers

Agricultural shows as a communication medium

In this paper I am concerned solely with their value as a means of communicating information about products and services, specifically to farmers. It is an area on which there is little information available, though in talking to manufacturers and...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Angus Thomas
May 1, 1968
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Citation

Thomas, A. (1968a, May 01). Agricultural shows as a communication medium. ANA - ESOMAR. Retrieved November 13, 2025, from


https://ana.esomar.org/documents/agricultural-shows-as-a-communication-medium