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Research reports

Project Hancock

Five advertising concepts have been developed for ProjectHancock, with varying emphases upon natural ingredients,goodness, tradition, convenience. The general objectives of this research, therefore, were toevaluate the advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Project Hancock . ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/project-hancock-


Research reports

Research report on qualitative research on Toyota

Consideration is being given to a new advertising campaignfor Toyota. While still retaining the main theme ofReliability, it was felt necessary to explore new creativeways of expressing this concept, in the context of consumers'awareness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Research report on qualitative research on Toyota. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/research-report-on-qualitative-research-on-toyota


Research reports

Think-tank in desired images of boots

In this research project, 12 Executives, 9 from Boots and 3 from Everetts, participatedin the Think Tank, which was moderated by PeterCooper. The objective was to explore the images and propertiesof BOOTS NOW, and to speculate on what BOOTS SHOULD...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 29, 1975
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Citation

, C. (1975a, September 29). Think-tank in desired images of boots. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/think-tank-in-desired-images-of-boots


Research reports

Research into attitudes to Walnut Whip

National sales of confectionery havedropped by some 12% over the last year, although the averagedrop for Rowntree Mackintosh products is 8%. Average priceshave increased by 40-50% since last year. Sales drops have varied according to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 18, 1975
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Citation

, C. (1975a, September 18). Research into attitudes to Walnut Whip. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/research-into-attitudes-to-walnut-whip


Research reports

Research on dietary potatoes

Birds Eye has developed starch-reduced reformed potatotechnology which can be used to produce consumer productsfor in-home preparation, and it is believed that theseproducts could have a strong appeal to slimmers.This research was conducted to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 12, 1975
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Citation

, C. (1975a, September 12). Research on dietary potatoes. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/research-on-dietary-potatoes


Research reports

Dettol advertising

Following on qualitative research into possible advertisingapproaches for Dettol, the decision was taken to develop the theme of worldwide usagewhile still maintaining links with England.Three advertising treatments were developed, all showingBritish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1975
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Citation

, C. (1975a, September 08). Dettol advertising. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/dettol-advertising


Research reports

Qualitative research on after-shave advertisements

Yardley plans to launch a new after-shave called Svenprior to the 1975 Christmas gift-buying season. The advertising is intended to introduce Sven and positionit as a real and more interesting alternative to Brut.Therefore, it is expected to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 2, 1975
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Citation

, C. (1975a, September 02). Qualitative research on after-shave advertisements. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-after-shave-advertisements


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research reports

Report on qualitative research on new Cracknel bars

Four new bars have been developed by Rowntree MackintoshLtd. consisting of layers of cracknel with e soft flavoredfilling. The objectives of the research reported here were to assessthe likely acceptability of the bars in product terms toconsumers of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Report on qualitative research on new Cracknel bars. ANA - ESOMAR. Retrieved November 30, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-new-cracknel-bars