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Research reports

Project B (2)

The general objective of the research was to examineapproaches for a new Senior Service tipped brandaimed primarily at men and offering a satisfying,stronger, fuller-flavoured cigarette. This followsup previous research carried out in October...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Project B (2). ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/project-b-2-


Research reports

Report on qualitative research on Rowntree Mackintosh 'Square Range'

The objectives of the research reported herewere to examine the products in terms of the benefitsoffered in relation to consumer needs in order tosupport, modify or refute hypotheses about the productsand to define a target audience and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Report on qualitative research on Rowntree Mackintosh 'Square Range'. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rowntree-mackintosh-square-range-


Research reports

British Airways low fare advertising concept test

Several alternatives have been put forward aspossible generic names for British Airways Low Fareproducts. The objectives of this research were:1. To explore whether a generic name couldcredibly embrace all British Airways lowfare products;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 29, 1973
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Citation

, C. (1973a, June 29). British Airways low fare advertising concept test. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/british-airways-low-fare-advertising-concept-test


Research reports

Project A.2.

The general objective of the research was to exploreways of presenting a new Gallaher brand in the low-tar market, for smokers who have rejected Silk Cutand existing brands (as not giving sufficient flavor/satisfaction) but may be assumed to belikely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Project A.2.. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/project-a-2-


Research reports

Fish toppers concept, pack and name research

This research was conducted in order to establish:1. How potential consumers positioned the productafter trial;2. Whether consumers were prepared to treat itbefore trial as a new form of eating experiencesoutside the existing main course...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Fish toppers concept, pack and name research. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/fish-toppers-concept-pack-and-name-research


Research reports

Qualitative research on frozen onion products

This research was undertaken to evaluate the appealof a number of possible forms of frozen onions and togenerate other ideas for frozen onions which could be ofinterest to housewives. About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Qualitative research on frozen onion products. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-frozen-onion-products


Research reports

Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board

The English Tourist Board is interested in howEngland is seen as a tourist/holiday center by the peoplewho live within the country 's boundaries. This preliminary research has been designed to provideinformation for a large-scale quantified survey of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/research-research-into-english-tourism-for-inbucon-aic-ltd-on-behalf-of-the-english-tourist-board


Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
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Citation

, C. (1973a, June 21). Qualitative research on Fly-Tox short life evaporator. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fly-tox-short-life-evaporator


Research reports

Lavatory cistern blocks

The purpose of the research was to examine a newLavatory Cistern Block and the attitudes of housewivesto various aspects of lavatory hygiene which would berelevant to the product. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 19, 1973
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Citation

, C. (1973a, June 19). Lavatory cistern blocks . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-