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Research papers

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967
Author: John Parfitt
August 1, 1967
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Citation

Parfitt, J. (1967a, August 01). How accurately can product purchasing behaviour be measured by recall at single interview?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/how-accurately-can-product-purchasing-behaviour-be-measured-by-recall-at-single-interview-


Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays (French). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays-french-


Research papers

Location research for shopping centers (German)

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers (German). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/location-research-for-shopping-centers-german-


Research papers

Location research for shopping centers

The main problems of location research are: optimum supply of the population with goods and services, preservation and securing of the functional operating of existing centres and creation of new centres in accordance with changes in consumer...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. W. Fickel
Company: GfK
August 1, 1967
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Citation

Fickel, F. W. (1967a, August 01). Location research for shopping centers. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/location-research-for-shopping-centers


Research papers

Market research and forecasting for the chemical industry

This paper reviews the present state of market research and forecasting for the chemical industry; with particular reference to trends in its use and to current efforts to develop scientific techniques for use in the most difficult part of the art :...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
August 1, 1967
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Citation

Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-


Research papers

Is the image concept of critical importance in modern market research?

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-


Research papers

Market research

There is a large number of excellent publications - books, articles, etc. - on the principles, purpose and practice of market research. But few of them give much consideration to the question of how to decide how much market research, in terms of...

Catalogue: The European Marketing Research Review 1967
Author: A. S. Windett
August 1, 1967
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Citation

Windett, A. S. (1967a, August 01). Market research . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/market-research-


Research papers

Motivational rivalries and corporate compartmentation (French)

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-


Research papers

Some aspects of marketing research in Czechoslovakia

During the recent years Czechoslovakia has taken up the path towards major transformations in management of the economy. Transformations in management of the economy affect also the new position of marketing research.

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jaruse Vydrova
August 1, 1967
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Citation

Vydrova, J. (1967a, August 01). Some aspects of marketing research in Czechoslovakia. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/some-aspects-of-marketing-research-in-czechoslovakia