Company: Procter & Gamble

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Research papers

Giants, wizards and elves

Catalogue: Latin America 2003
Company: Procter & Gamble
Date: May 4, 2003
Author: Miguel Angel Ferráez

Research papers

Where can the 'crouching tigers' leap next?

Catalogue: Asia Pacific 2002
Company: Procter & Gamble
Date: December 1, 2002
Author: Ramachandra Golikere

Research papers

The operation was successful but the patient died

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Author: Omar Mahmoud

Research papers

Research can be innovative too

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Authors: Richard Herbert, Mahmoud Aboul-Fath

Research papers

From rags to riches

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Companies: RadaResearch & Public Relations Company, Procter & Gamble
Date: September 22, 2002
Authors: Loula Zaklama, Mohamed Saada

Research papers

Beyond media plans

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Authors: Hans Ulrich Krause, Oscar Jamhouri

Research papers

A step forward in understanding shoppers using segmentation techniques

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Company: Procter & Gamble
Date: September 22, 2002
Authors: Roger Allford, Caroline Ward, Natalie Evans

Research papers

Knowledge is scarce

Catalogue: MENAP Forum 1996: Pressure On Profit
Company: Procter & Gamble
Date: March 1, 1996
Author: Tim Swift

Research papers

Copy research... who needs it?

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Company: Procter & Gamble
Date: January 1, 1994
Author: Mahmoud Aboul-Fath

Research papers

The needs of the advertisers from media research

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Company: Procter & Gamble
Date: June 15, 1993
Author: Thomas Neumann

Research papers

What advertisers expect from TV audience research and what they actually get

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Company: Procter & Gamble
Date: June 15, 1992
Author: Mahmoud Aboul-Fath

Research papers

The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Company: Procter & Gamble
Date: June 15, 1992
Author: John F. Cook