Resources Library by ANA

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024

Authors: Hannah Wright, Daniel Cunill

Companies: Bilendi & respondi, Zinc Network

January 1, 1970

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024

Authors: Kathy Cheng, Romani Patel

Companies: Nexxt Intelligence | inca, Microsoft

January 1, 1970

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024

Authors: Fiona Blades, Javier Reyes, Andre DAbreu

Companies: MESH Experience, LATAM Airlines Group

January 1, 1970

AI as a Sous-Chef

Catalogue: Congress 2026

Author: Petra Langen

Companies: Nestle, The Lifesights Company

January 1, 1970

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026

Author: Georgia Phillips

Company: Luma Research

January 1, 1970

Recalibrate Synthetic Data in Market Research

This paper explores the benefits and risks of synthetic data in market research, highlighting various techniques from classical predictive modelling to advanced large language models (LLMs). It presents real-world case studies demonstrating how...

Catalogue: Congress 2026

Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan

Companies: Google, Macromill

January 1, 1970

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024

Authors: Cole Patterson, Michael Patterson

Companies: Symmetric Sampling, Radius

January 1, 1970

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024

Authors: Kuno Tucker, Arundati Dandapani

Companies: Manulife Wealth, Generation1.ca

January 1, 1970

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024

Authors: Suhasini Sanyal, Kristin Hamlyn

Company: Microsoft

January 1, 1970