Company: MarketingScan

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Research papers

Loyalty card databases

Catalogue: Retail 2007
Company: MarketingScan
Date: February 19, 2007
Authors: Matthieu Jolly, Laurent Battais

Research papers

Media continuity VS. concentrated flights

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: MarketingScan
Date: June 15, 1998
Authors: Patrick Ballarin, Laurent Battais

Case studies

The French single source experience

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Company: MarketingScan
Date: November 11, 1996
Authors: Laurent Battais, Laurent Spitzer