Company: Colgate-Palmolive

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Videos

Collaboration to win: Agile insights approaches

Catalogue: Latin America 2020 - Insights Festival
Companies: Toluna, Colgate-Palmolive
Date: October 19, 2020
Authors: Renata Bendit, Sara Rodriguez

Videos

Beyond numbers (Spanish)

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Colgate-Palmolive
Date: May 14, 2018
Author: Christian Abramson

Research papers

Beyond numbers

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Colgate-Palmolive
Date: March 13, 2018
Author: Christian Abramson

Case studies

Panel research contributions to product portfolio management: A case study

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Company: Colgate-Palmolive
Date: June 15, 1994
Authors: S. V. Nathan, Raka Garg

Research papers

The challenge of continuous improvement...The integrated data source approach to market research

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Colgate-Palmolive
Date: May 1, 1994
Authors: Richard S. Wilson, Roger E. Godbeer

Research papers

Advertiser feedback

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Company: Colgate-Palmolive
Date: May 1, 1994
Author: Roger E. Godbeer

Research papers

In-home scanning and people meters: Information enhancement or respondent overload?

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Company: Colgate-Palmolive
Date: June 15, 1992
Authors: Joseph C. Philport, Roger E. Godbeer

Research papers

Global branding and segmentation: Everything old is new again

Catalogue: ESOMAR Congress 1989
Company: Colgate-Palmolive
Date: September 1, 1989
Author: Elana M. Hudak

Research papers

The mature market

Catalogue: Seminar 1989: The Untapped Gold Mine
Company: Colgate-Palmolive
Date: June 15, 1989
Authors: Jacklyn H. Posner, Meryl Bass, Jim Figura

Research papers

The role of trade attitude research upon the business strategy decision making process

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Company: Colgate-Palmolive
Date: June 15, 1982
Authors: Michael Hague-Moss, Barrie Parker

Research papers

Panel prediction techniques

Catalogue: ESOMAR Congress 1980: Taking Stock
Company: Colgate-Palmolive
Date: September 1, 1980
Authors: John Parfitt, Reg Clay

Research papers

The application of a long and medium term M.M.I.S.A.T Colgate-Palmolive

Catalogue: Seminar 1980: Information Systems In Action
Company: Colgate-Palmolive
Date: June 15, 1980
Author: Janine Rouas