Company: ESSO

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Research papers

European attitudes to energy and oil companies

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Company: ESSO
Date: June 15, 1983
Authors: Roger Sargood, David Lowe-Watson

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: ESSO
Date: June 15, 1977
Author: Karl-Friedrich Holm

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: ESSO
Date: June 15, 1977
Author: Karl-Friedrich Holm

Research papers

The role of market research in the Esso-Cleveland integration

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Company: ESSO
Date: September 1, 1974
Author: David Lowe-Watson

Research papers

Comparison of behaviour patterns of passengercar drivers in various countries (German)

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Company: ESSO
Date: June 15, 1973
Author: Karl-Friedrich Holm

Research papers

Comparison of behaviour patterns of passengercar drivers in various countries

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Company: ESSO
Date: June 15, 1973
Author: Karl-Friedrich Holm

Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

Catalogue: Seminar 1972: Panels
Company: ESSO
Date: June 15, 1972
Authors: Roger Sargood, I. M. Hunt

Research papers

The role of market research in relation to the changing structure of the UK motoring market

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Company: ESSO
Date: June 15, 1972
Author: David Lowe-Watson

Research papers

Changes in market segmentation over time

Catalogue: Seminar 1972: Segmentation And Typology
Company: ESSO
Date: June 15, 1972
Authors: Wendy M. Grosse, David Lowe-Watson

Research papers

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

Catalogue: Seminar 1971: Below-The-Line Activities
Company: ESSO
Date: June 15, 1971
Author: David Lowe-Watson

Research papers

Some problems in multi-country advertising research

Catalogue: Seminar 1971: Multi-Country Research
Company: ESSO
Date: June 15, 1971
Author: Peter A. Rusby

Research papers

Co-operation between creative and market research groups in developing campaigns

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Company: ESSO
Date: June 1, 1966
Author: Johan Aucamp