Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every day in large, global enterprises. And that's why Stravito was founded. In this webinar, Stravito CEO and co-founder Thor Olof Philogène shares how he went from building a global Growth & Analytics team to embarking on a mission to solve the underuse of insights with a user-friendly knowledge management platform. A platform purpose-built for market research and insights that's now used by Electrolux, Comcast, Carlsberg, and other global leaders to leverage more insights. You'll also get to see first-hand how Stravito makes it easy to increase insights ROI by:- Centralizing reports, dashboards, videos, and more- Inspiring stakeholders with relevant, easy-to-digest content- Tailoring knowledge sharing to user needs and preferences
What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof Philogène, Stravito CEO and co-founder, discuss the inner workings of a highly effective insights team. Together, they'll explore the variety of factors that contribute to building and maintaining a vibrant insights organization.You'll get tips on:- How to make insights tech initiatives a success- How to better position your insights team as a strategic business partner- How you can use technology to simplify your day-to-day work as an insights manager
If there?s anything the last year has taught us, it?s to expect the unexpected. From dramatic changes in consumer behavior to rapid shifts in the way we work, we?ve seen that the technology we use needs to be adaptable across a variety of situations. But for consumer insights and marketing teams, finding the processes and tools to support these changing needs can be difficult. In this in-depth webinar, Stravito CEO and Co-founder Thor Olof Philogène will:- Share learnings on how to keep insights work agile from some of the world?s leading media, consumer electronics, and FMCG brands;- Showcase how an AI-powered knowledge management platform addresses the challenges that come with remote insights work;- Provide concrete tips on how consumer insights and marketing teams can keep employees across business units informed, inspired, and ready to tackle the unexpected.
During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So what can you do to stay competitive and on budget?In this webinar, we'll explain how effective knowledge management can help you make the most of your market research by minimising unnecessary costs and maximising value.
Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually working in close quarters.In this webinar, we'll cover learnings from world-leading brands on how you can use this new appetite and necessity for digitalization to quickly share new research and information and transform your insight management, for the better.