What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less. In this session, Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research. This session will also share details around Mars? robust testing methodologies that helped facilitate this process. The team will then deep dive into some of the great new features, including exciting new integrations with top research partners and products, as this initiative and partnership continue to evolve in 2022 and beyond. They?ll also look beyond the platform, considering imperatives for change management and user adoption across all functions. Finally, the team will present some best-practice ways of working that continue to aid in their long-term, successful insights management strategy. What's in it for me?A first-hand account of the Mars insights management journey and how they approach ?Zero Waste Research.?Learn how to combine technology and effective partnerships to supercharge insights managementWalkthrough of the various methodologies and processes that made this a successA deeper understanding of how to integrate to research partners, vendors and tools streamline insights and knowledge managementTips and tricks for change management and integrating new ways of working for successLive Q&A with industry-leading insights experts Who is this for?This session is a must-see for any enterprise insights professionals and management interested in taking their insights teams to the next level. This session also has broader takeaways for various business functions and is open to anyone looking to gain a deeper understanding of how proper insight management can lead to greater innovation and growth throughout your organisation.
Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.Markets keep changing, competitors multiplying, and new innovations can become obsolete in the wink of an eye. To adapt, companies must encourage insightful problem-solving, bringing actionable learnings to the business more quickly. This means insights teams have to do more with less. Research processes need to be streamlined and improved across organizations, to deliver answers to questions at the speed of the business.In this joint session between Zappi and Market Logic, we?ll learn how technology helps insights teams and organizations to overcome this challenge. Zappi, the leading ad & innovation testing platform, and Market Logic, the leading insights platform for scaling insights-driven decisions, will discuss integrating research processes and modern research methodologies with best-practice knowledge management capabilities. This includes tips & tricks from their experience working with the world?s best brands.Key takeaways: How to boost research productivity by digitizing manual processes so your team can focus on improving outcomesSupport the business by democratizing data, socializing ideas and making decisions a collaborative processStrengthen your knowledge asset by updating it with intuitive, ready-to-use insightsHelp your teams to find more answers, meaning less admin and more time-solving problems
A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an effective relationship between knowledge experts and decision makers. The result: relevant insights from research & data being applied in every business decision. Despite there being an abundance of information available to business managers, more often than not they take decisions based on intuition or gut feeling, due to lack of time or skills to process relevant information. This means valuable insights from research & data fail to steer the decisions they were created for.In this session, we?ll learn how we can overcome this challenge by using software as an enabler, with essential insights capabilities. This way research, insights & intelligence teams can scale their research & analysis skills across the organization, engaging the business to always make better, insights-driven decisions.Key takeaways:The essential insights capabilities required for insights-driven decisions at scaleHow technology can build an effective relationship between knowledge experts and the businessExamples from leading brands on how they make insights-driven decisions a reality
In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including colleagues, market insights, direct customer interactions, customer experience, analytics and intelligence teams, Google and secondary sources.So how do you make it easy for your business partners to leverage all the valuable data and insights your company owns? Julia Sarhy from L'Oréal will join Market Logic for a discussion about their global initiative to democratize knowledge and insights for all L'Oréal employees with the One Intelligence platform.Key takeaways:- Business motivation to democratize insights across geographies and functions;- Proven strategies to design and launch a platform, and KPIs to measure success;- Personalized user experiences and social engagement to evangelize insights.
In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three experiences an award-winning platform delivers, with an Insights Engine that connects the dots across all your consumer and market research; a Digital Insights Workspace where experts search and research new insights and present these to the business in engaging ways; and a Business Assistant that equips decision-makers to easily find insights with news, knowledge and reporting.Colgate-Palmolive and VISA deliver measurable business impact with their market insights platforms. At Colgate-Palmolive, the DIG platform democratized access to a $300-million insights asset with a Business Assistant for thousands of commercial managers and marketers. At the same time, their Digital Insights Workspace delivers substantial savings by automating research workflows to prevent project duplication, and efficiently managing the agency roster. At VISA the marketing governance unit systematically measured ROI on their platform, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project. Key takeaways from this webinar:- How a market insight platform can help you to find insights, engage the business, drive intelligence and research new insights;- How to design your journey to become insights-driven with a grow-as-you-go market insights platform;- The business impact Colgate-Palmolive and VISA achieved by using their market insights platforms to drive relevant insights across your business.
An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the business, drive intelligence and research new insights.Leading brands like Colgate-Palmolive, Mondelez and Prudential, who have successfully deployed platforms to become insights-driven, are reporting big gains on two fronts ? efficiency and effectiveness. When they equip their businesses to self-service answers to questions, they save stakeholders as much as one day a week searching for information, while experts use their time to advise the business with insights for winning decisions. For example, 80% of success factors in innovation are insight-related (Greenbook) while evidence-driven advertising delivers twice the growth (McKinsey).Join this webinar to learn why becoming insights-driven is a journey with an insights platform:- Start your journey by equipping business managers to find insights that answer their questions- Take the next step with a digital workspace where experts use their insights asset to advise the business, drive intelligence and engage stakeholders- Close the loop by researching new insights on the same platformIn the session, you will also learn from best practices and see how you can measure business impact. Register now to ensure your team is ahead of the curve in 2021.
As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at Shell) will share how their market insights platform, CI Heartbeat, empowers them to help their resource-challenged marketers reach their ambitious commercial targets by working smarter, not harder.CI Heartbeat, powered by Market Logic, is home to over 40,000 secondary sources as well as primary research documents and concept tests. They are enabling marketers to self-serve information themselves, instead of requesting it from the insights team. This means no waiting time, as questions go directly to the platform, and so far, it's working: user engagement is impressive with up to 60% repeat visit rates. Marketers are also enticed back to the system with engaging knowledge zones easy-to-browse, magazine-style webpages on strategic topics carefully curated by James' team. They can also build their own.In addition, marketers commission new research in local markets; James and his team provide guidance and support with an insights wizard. Instead of trying to stop marketers from conducting local research, the wizard guides them through the process, helping to select the best methodology and sending the completed, best practice research brief directly to the recommended supplier. Once they're ready, the supplier imports all results back into the system, so everything stays in the same place.
Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working? When Coca-Cola McDonald's was forced to cancel their annual business planning event to prevent potential health risks, Stephanie Eaddy and her team used their Insights Connect platform from Market Logic to step up to the plate and support the process remotely. In this webinar, you'll learn how they successfully replaced in-person workshops and planning meetings, with a new self-service model, where experts curate critical information with key context, to democratize insights-driven planning for all stakeholders. This session focuses on the journey taken at The Coca-Cola Company to build a new culture of self-discovery and curiosity around consumer insights gathering to enable more people to get insights needed to get the work done. We will discuss: - Understand the benefits of internal digital transformation in your organization- Build a case for internal support and alignment to launch a pilot or something similar- Apply change management tips to help support the transition to a new way of working.
Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft compelling stories, technology can help the storyteller to present the information in an interactive and engaging way, make sure it's always up to date, and promote it to stakeholders. For example, at Philips, too much data and a drive to do more with less prompted the deployment of the Eureka market insights platform. On Eureka, insights managers transform research into stories which they broadcast with expert channels to drive business engagement that brings customer-centricity to light. In this webinar, our guest speaker Cinny Little, storytelling expert and principal analyst at Forrester Research will share best practices for storytelling used by the most mature and forward-thinking firms. Then Market Logic will show how market insights platforms are used to craft and push essential stories to the business. Finally, Fenny Leautier will share a 2020 case study on storytelling at Philips.You'll learn: -5 principles for creating a great data story that people remember-How to align your data story with what matters most to an audience-Technologies to present stories and promote them to decision-makers-Key learnings from Philips to bring a compelling data story to life Listen to this webinar today and learn how you can drive the change you want using the power of data storytelling.
In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their insights managers overcome these challenges to proactively advise the business.