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Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org


Research papers

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
Company: Kantar
January 1, 1970
×

Citation

Kyriakidi and Ostler (1970a, January 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth-


Research papers

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024
Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy
Companies: Danone, SKIM, Danone Nutricia
January 1, 1970
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Citation

Krolik, Raoufian and Murphy (1970a, January 01). A Synthesis of Minds. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/a-synthesis-of-minds


Research papers

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024
Authors: Hannah Wright, Daniel Cunill
Companies: Bilendi & respondi, Zinc Network
January 1, 1970
×

Citation

Wright and Cunill (1970a, January 01). Mindful Heroes. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/mindful-heroes


Research papers

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024
Authors: Kathy Cheng, Romani Patel
Companies: Nexxt Intelligence | inca, Microsoft
January 1, 1970
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Citation

Cheng and Patel (1970a, January 01). From Conversations to Conversion. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/from-conversations-to-conversion


Research papers

The LATAM Airlines Story

This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...

Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
Companies: MESH Experience, LATAM Airlines Group
January 1, 1970
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Citation

Blades, Reyes and DAbreu (1970a, January 01). The LATAM Airlines Story. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-latam-airlines-story

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org