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Research reports

New product development: Egg-based drinks

J. Bibby Agriculture Ltd. has been engaged for some months now in a product range development program arising from the concept of egg-based natural fruit juice drinks. Further research has been undertaken to identify potential product propositions or...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973
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Citation

, C. (1973a, February 01). New product development: Egg-based drinks. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/new-product-development-egg-based-drinks


Research reports

Hatchery investment proposition

About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 24, 1973
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Citation

, C. (1973a, January 24). Hatchery investment proposition . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/hatchery-investment-proposition-


Research reports

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
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Citation

, C. (1973a, January 22). Nescafé packaging research in Ireland for Nestle's Ltd.. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/nescaf-packaging-research-in-ireland-for-nestle-s-ltd-


Research reports

Advertising testing for Vedra

Ciba-Geigy has developed a new skincare product calledVedra. It is a moisturizing lotion based on ingredientsfrom the aloe vera plant. Preliminary research has been undertaken to examine attitude to skincare and to aid in the development ofpotential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973
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Citation

, C. (1973a, January 22). Advertising testing for Vedra. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/advertising-testing-for-vedra


Research reports

Qualitative research on attitudes to Schreiber

The general objectives of this research were toobtain information from Consumers and Trade Buyerson their attitudes towards the furniture marketand how Schreiber is seen in the market. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1973
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Citation

, C. (1973a, January 19). Qualitative research on attitudes to Schreiber. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-schreiber


Research reports

Qualitative research on Dry-Baby Liners

Johnson & Johnson have developed a new one-waynappy liner - Dri Baby Liner.The objectives of the research reported here wereto examine the communication of the Dri-Baby Linerfrom a new pack design for the product. About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1973
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Citation

, C. (1973a, January 12). Qualitative research on Dry-Baby Liners. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dry-baby-liners


Research reports

Project 068

The general objective of the research was to examine themarket for imported brands. It is anticipated that, asa result of the U.K. joining the E.E.C., there is an increased likelihood that additives will become legal inthe U.K., as they are on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1973
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Citation

, C. (1973a, January 09). Project 068. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/project-068


Research reports

Qualitative research on Black Magic commercials

The research was required to evaluate new approaches('Assignation' and 'House Opposite') for advertisingBlack Magic, and to establish the developmentpotential for these approaches. The central objectives of this research were toexamine what...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Black Magic commercials. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-commercials


Research reports

Qualitative research on Project 092

Tho research was required to assess two possible optionsfor a range of brands under the name Reserve, offeringextra length, value for money and coupons, one underSenior Service and one under Benson & Hedges.Each range was represented by a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1973
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Citation

, C. (1973a, January 08). Qualitative research on Project 092 . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-092-