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Research reports

Research report towards a general model of ice cream consumption

This report sets out a wide-ranging model of Ice Creampurchase and consumption. It is a preliminary model,intended to act as a source of ideas to facilitate planning.It is expected that it will be developed through furtherresearch in the future.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report towards a general model of ice cream consumption. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/research-report-towards-a-general-model-of-ice-cream-consumption


Research reports

Project 039

Consideration is being given to the production of aMenthol brand. There were two main issues for research:1. The brand could be the same configuration as other Sub B brands or it could be marginallythinner, have a longer filter and appear asabout the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1974
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Citation

, C. (1974a, February 01). Project 039. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/project-039


Research reports

Attitudes of housewives towards cooking with gas and electricity

Some quick feedback on housewives' attitudes towardsusing gas and electric cookers was required by the agencyin order to provide information on reasons for the choice offuel and motives operating in the area of changing thefuel used for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1974
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Citation

, C. (1974a, February 01). Attitudes of housewives towards cooking with gas and electricity . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/attitudes-of-housewives-towards-cooking-with-gas-and-electricity-


Research reports

Qualitative research on Kleenex tissues

The objectives of this research were:1. To find out respondents' brand preferences andreasons for selecting a particular brand of tissues;2. To look at preferences in pack sizes and reasonsfor these preferences, probing the relative importanceof such...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 28, 1974
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Citation

, C. (1974a, January 28). Qualitative research on Kleenex tissues. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-kleenex-tissues


Research reports

Qualitative research on the natural-ingredient concept and Weleda packaging

Weleda skin-care products have had a limited distributionchiefly in health food stores. In the course ofobtaining a wider distribution, it has been decided toexamine the existing packaging with particularreference to its success in putting across the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Qualitative research on the natural-ingredient concept and Weleda packaging. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-the-natural-ingredient-concept-and-weleda-packaging


Research reports

Further qualitative research on imported brands

Previous research on Project 068 (Imported Brands) was conducted by CRAM in November 1972. This was concerned with the possible options in the introduction of an American or quasi-American brand, and included, as stimuli, both concepts, and packs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Further qualitative research on imported brands. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/further-qualitative-research-on-imported-brands


Research reports

Research on Softlan advertising

This research was conducted in order to explorewhether Softlan misleads consumers by its referencesto 'rinse-away', and generally to assist in the developmentof Comfort advertising.The specific objectives were: 1. To explore what housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1974
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Citation

, C. (1974a, January 19). Research on Softlan advertising. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/research-on-softlan-advertising


Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range


Research reports

Qualitative research into Kotex advertising approaches

As a result of previous research (CRAM December 1973)into two advertising approaches for Kotex loop towels - 'Testimonial' and 'Reasons Why'- further creative workwas undertaken. Four new treatments of the 'Testimonial' approach and two new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
×

Citation

, C. (1974a, January 12). Qualitative research into Kotex advertising approaches . ANA - ESOMAR. Retrieved February 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-approaches-