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Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972
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Citation

, C. (1972a, August 12). Further analysis of data collected from young people & children. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/further-analysis-of-data-collected-from-young-people-children


Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research report on a new Walnut Whip multipack. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/qualitative-research-report-on-a-new-walnut-whip-multipack


Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research on instant coffee. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-instant-coffee


Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972
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Citation

, C. (1972a, August 01). Qualitative research on four new count lines . ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-four-new-count-lines-butter-crisp-etc-


Research reports

Qualitative research on Project 026

Project 026 is the generic title covering the developmentof a gold pack Benson & Hedges brand. This research was designed to examine threeoptions (products, packs, concept boards) for the developmentof 026 as a Sovereign extension. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1972
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Citation

, C. (1972a, July 31). Qualitative research on Project 026. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-project-026


Research reports

Report on qualitative research on Bisto Labelling

Ranks, Hovis McDougall wish to use Bisto labelling as ageneral case for responses to the Trade DescriptionsAct which will come into force in 1973. The objectives of the research were therefore to assessthe probable reaction to the new labelling...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1972
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Citation

, C. (1972a, July 23). Report on qualitative research on Bisto Labelling. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-bisto-labelling


Research reports

Qualitative research on young people setting up home

The objectives of this research were to explore ina preliminary way the attitudes of young people settingup home, and their attitudes to fuels and appliances.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research &...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Qualitative research on young people setting up home. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-young-people-setting-up-home


Research reports

Report on qualitative research on Smartie commercials

The general objectives of this research were toexamine in the broadest possible terms what children and their mothers get out of the Smartie commercials,and how and why, and also what mothers think theirchildren get out of them (and how and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Report on qualitative research on Smartie commercials. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-smartie-commercials


Research reports

Qualitative research on new packs for Manikin and for Manikin Mild

The research objectives were: 1. To examine attitudes towards Manikin and thecurrent Manikin pack;2. To obtain responses to a number of variants of the Manikin pack;3. To explore reactions to the concept and thesmoking qualities of a long slim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on new packs for Manikin and for Manikin Mild. ANA - ESOMAR. Retrieved February 22, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-packs-for-manikin-and-for-manikin-mild