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Research reports

Liquified Petroleum Gas dealer survey

This survey is designed to enable The Burmah Oil Company to make an initial exploration of the market for Liquified Petroleum Gas in the North West Marketing Area - specifically in an area within an approximate 35 - 40 miles radius of their Ellesmere...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
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Citation

, C. (1970a, November 01). Liquified Petroleum Gas dealer survey. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/liquified-petroleum-gas-dealer-survey-s


Research reports

Qualitative research on Park Drive Plain advertising

Past advertising for Park Drive Plain has used the term 'flavor' to communicate smoking satisfaction. Certain doubts have now been raised about the term, and in particular whether the word 'taste' may be more useful. On the basis of this, some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising


Research reports

Qualitative research report on Barclays press advertisements 1971

Charles Barker has produced three black and whiteand one colored example of a proposed press campaignfor Barclays for 1971. The communication objectives ofthe campaign are:1. To produce positive and friendly feelings aboutBarclays; 2. To encourage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research report on Barclays press advertisements 1971. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-barclays-press-advertisements-1971


Research reports

Exploratory research on pre-payments and self-collection for dry-cleaning

The general objectives of this research were to explore consumer attitudes towards two schemes: Prepayments and self-collection. In addition, the opportunity was taken to explore consumer attitudes towards dry-cleaning as a whole, and towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Exploratory research on pre-payments and self-collection for dry-cleaning. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/exploratory-research-on-pre-payments-and-self-collection-for-dry-cleaning


Research reports

Qualitative research into attitudes of men towards Horlicks

The general objectives of this research were to provide some small-scale qualitative data on the role which men play in the choice and consumptionof bedtime drinks, and Horlicks in particular. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Qualitative research into attitudes of men towards Horlicks. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-men-towards-horlicks


Research reports

Qualitative research on Mucron

The aims of this research were as follows: A. To examine attitudes to catarrh, hay fever, congestion, sinus complaints, etc. amongst sufferers of these ailments.B. To outline potential areas for new product development in this ailment categories. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Qualitative research on Mucron. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-mucron


Research reports

Attitude research into recruitment advertising for Stowe and Bowden

This research is designed to identify client expectations vis à vis the role of advertising agencies in the creation, placement, and administration of recruitment advertising. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1970
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Citation

, C. (1970a, September 10). Attitude research into recruitment advertising for Stowe and Bowden. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/attitude-research-into-recruitment-advertising-for-stowe-and-bowden


Research papers

Measuring the determinants of prescribing behaviour amongst doctors

The research programme which is the subject of this paper started 9 years ago, just before the introduction of a new ethical product into a therapeutic market which was certainly ready for expansion. The programme is still continuing and has entered...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: B. Bright, Hugh Robert Stammers
Company: KANTAR TNS Malaysia
September 6, 1970
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Citation

Bright and Stammers (1970a, September 06). Measuring the determinants of prescribing behaviour amongst doctors. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/measuring-the-determinants-of-prescribing-behaviour-amongst-doctors


Research reports

Report on qualitative research on Toffee assortment placement groups

A new toffee assortment has been developed to bemarketed under a Toffo name.The objective of this research: 1. To examine present eating habits of toffeeassortments;2 . To determine the strengths and weaknesses of current assortments;3. To discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Report on qualitative research on Toffee assortment placement groups. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffee-assortment-placement-groups