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Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Qualitative research on Barclays

This Research Report sets out the results, conclusions, and recommendations drawn from qualitative research on Barclays magazine and cinema advertising.Responses to the two sets of advertising are treated separately in this report, but since the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Barclays . ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-barclays-


Research reports

Qualitative research report on jury group on Oven Pads

The general objectives of this research were to provide preliminary qualitative data on the differences between Oven Pads and Aerosol users, how they respectively see the two types of product, and what possibilities existfor converting users of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research report on jury group on Oven Pads . ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-jury-group-on-oven-pads-


Research reports

Report on qualitative research on project 033

The general objectives of this research were to examine consumer reactions to some new advertisements for Sobranie Virginia, both in the light of previousresearch and in terms of new responses which the advertisements might generate. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033


Research reports

Medallion pack research

Gallaher Ltd . have in hand plans for a possible extension to the Benson and Hedges range. This plan envisages the launch of a cigarette priced at 3/- for twenty, under the Benson and Hedge franchise, and with the brand name Medallion. The brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Medallion pack research. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/medallion-pack-research


Research reports

The demand for Greek tobacco

The research is essentially required to answer the following questions: 1. What is the present demand in different European countries for various types of tobacco; 2. How is this demand changing from year to year?On the basis of the answers to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). The demand for Greek tobacco. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/the-demand-for-greek-tobacco


Research reports

Qualitative and quantitative research on fruit juices

The objectives of this research were:1. To obtain qualitative data on motives for the consumption of Fruit Juices at home, attitudes, usage by the family, etc.;2. Similarly, to examine in qualitative way reactions to C-Juice, sample pack, and label...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative and quantitative research on fruit juices. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-on-fruit-juices


Research reports

Qualitative research on multivitamin concept and name

This research was concerned with a multivitamin product in tablet form. It is envisaged that the product will consist of red and black tablets, packed in a drum,retailing at about £1.0.0. for a month's supply. One tablet of each colour will...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on multivitamin concept and name. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name


Research reports

VIM liquid

Lever Bros. has developed a new floor cleaner which they intend to market under the brand name Vim Liquid. The brand is a direct application product, the liquid being poured by the housewife straight on to the floor. This research was intended: 1. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). VIM liquid. ANA - ESOMAR. Retrieved August 10, 2025, from


https://ana.esomar.org/documents/vim-liquid