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Research reports

Qualitative research on hairspray

J. Walter Thompson has produced six concepts to aid thedevelopment of a new premium hairspray for Elida Gibbs.The objectives of the research reported here were toexamine responses to these concepts in order to determinethe most significant elements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 11, 1973
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Citation

, C. (1973a, May 11). Qualitative research on hairspray. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-hairspray


Research reports

Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.

J. Bibby & Sons intend to modernize the existingpackaging of Trex cooking fat. The intention is to makethe pack more attractive to none buyers without, however,damaging the existing loyalties of committed Trex buyers. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 9, 1973
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Citation

, C. (1973a, May 09). Pack testing- Trex cooking fat on behalf of J. Bibby & Sons Ltd.. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/pack-testing--trex-cooking-fat-on-behalf-of-j-bibby-sons-ltd-


Research reports

Yardley after-shave assessment of Mainstream and Special concepts

Yardley is considering to develop twoAfter Shave markets: a 'Mainstream' concept for regular, relativelylow-key and traditional use and a 'Special' concepts with an appeal for special occasions.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Yardley after-shave assessment of Mainstream and Special concepts. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/yardley-after-shave-assessment-of-mainstream-and-special-concepts


Research reports

Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.

Johnson & Johnson Limited have developed a newperforated nappy liner which has the (potential). advantageof allowing liquids to pass through it in one directiononly-from the baby to the nappy and not vice versa - thushelping to keep the baby dry,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973
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Citation

, C. (1973a, May 08). Nappy Liners- Product placement test on behalf of Johnson & Johnson Ltd.. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/nappy-liners--product-placement-test-on-behalf-of-johnson-johnson-ltd-


Research reports

Attitudes to Bold among front-loading machine owners

This report gives the results of qualitative research on attitudes to Bold. An accompanying report provides reactions to Persil Automatic Advertising.Many of the background attitudes were similar and arecontained in this present report. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1973
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Citation

, C. (1973a, May 03). Attitudes to Bold among front-loading machine owners. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/attitudes-to-bold-among-front-loading-machine-owners


Research reports

Leisure and recreation in Merseyside

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in threeareas of Liverpool as background information for aproposal to build a pavilion recreation center in Knowsley.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1973
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Citation

, C. (1973a, May 02). Leisure and recreation in Merseyside. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/leisure-and-recreation-in-merseyside


Research reports

Qualitative research on Quake-up for C.D.P Ltd.

Quake-up was created as an instant hot cereal in directcompetition with Ready Brek. Research into consumer attitudes towards the brand, andspecific reactions to pack details and price was suggested inorder to try to isolate specific strengths...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Quake-up for C.D.P Ltd.. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-quake-up-for-c-d-p-ltd-


Research reports

Qualitative research on Persil in Scotland

A decline in Persil's market share in Scotland was observedin 1972 and is still continuing. In addition, there wassome evidence of a downward trend in soap powdersgenerally. Nevertheless, Persil remains the leader of allthree segments of the washing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Persil in Scotland. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-persil-in-scotland


Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Amcel paired-comparison test and group discussion. ANA - ESOMAR. Retrieved January 30, 2026, from


https://ana.esomar.org/documents/amcel-paired-comparison-test-and-group-discussion