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Research reports

Qualitative research on babycare products

Intex Proprietaries are considering the introduction ofa new range of baby care products on the English market.The objectives of the research reported here were toexamine the attitudes of both present and prospectivemothers of young babies towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Qualitative research on babycare products. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-babycare-products


Research reports

Aspen Sherry placement test and tachistoscope test between green and clear bottles

Harveys are considering changing the traditionalgreen bottle for a new clear bottle on their Aspenbrand of South African Sherries. Research wascarried out to determine in what ways the bottle's colour would influence consumers' attitudes to thesherry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1972
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Citation

, C. (1972a, March 01). Aspen Sherry placement test and tachistoscope test between green and clear bottles . ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/aspen-sherry-placement-test-and-tachistoscope-test-between-green-and-clear-bottles-


Research reports

Qualitative research on 'Wool Jersey'

The overall objective was to assess the relevanceand acceptability of the execution of the 'Sensual Maleand the Wool Jersey Look' concept amongst the targetaudience of Young Males. The ideal communicationobjectives are that the execution suggests to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1972
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Citation

, C. (1972a, February 13). Qualitative research on 'Wool Jersey'. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-


Research reports

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1972
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Citation

, C. (1972a, February 01). Report on research for a new range of shampoo applicators. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/report-on-research-for-a-new-range-of-shampoo-applicators


Research reports

Advertising research on a new Birds Eye Peas TV commercial

This research examined housewives' reactions to a new Birds Eye Peas TV Commercial ('Live Dangerously'). The Commercial was in the form of videotaped storyboard with a soundtrack. The objectives of the Commercial were to convince housewives that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1971
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Citation

, C. (1971a, December 03). Advertising research on a new Birds Eye Peas TV commercial. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/advertising-research-on-a-new-birds-eye-peas-tv-commercial


Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971
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Citation

, C. (1971a, December 01). Qualitative research on a new advertising concept for Toffo. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-advertising-concept-for-toffo


Research reports

Qualitative research on project 62

The general objectives of this research were to examine consumer reactions to a series of product concepts, within the 'Project 62' framework. For each product concept the objectives were to access;1. What consumers understood about the products, how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1971
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Citation

, C. (1971a, November 01). Qualitative research on project 62. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-project-62


Research reports

Qualitative research on Toffo assorted toffees commercial

T.B. Browne has produced a new 15-seconds television commercial to launch Toffo Assorted Toffees. The objectives of the commercial are to produce consumer awareness of the Toffo Toffee Assortment as a part of the Toffo rangeof products, so that...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1971
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Citation

, C. (1971a, November 01). Qualitative research on Toffo assorted toffees commercial. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-assorted-toffees-commercial


Research reports

Overview of research findings press advertising for Barclays

During September and early October 1971, two pieces of qualitative research were conducted on Barclay press advertising:1. A comparative examination of the current Barclay Press campaign versus National Westminster, Midland and Lloyds campaigns;2. A...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Overview of research findings press advertising for Barclays. ANA - ESOMAR. Retrieved January 29, 2026, from


https://ana.esomar.org/documents/overview-of-research-findings-press-advertising-for-barclays