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Research reports

Qualitative research on Sovereign

This report combines together the results of two sets of group interviews on advertising for Sovereign. For both parts of the research, the general objectiveswere to assess how Sovereign and Player's smokers reacted to the advertisements as themes;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Sovereign. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign


Research reports

Qualitative research on wallcoverings

The objective of this research was to determine whether the concept of this new adhesive, particularly with regard to hessians, is acceptable to decorators who apply hessians and other heavy wallcoverings. In detail the objectives were:1. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on wallcoverings. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-wallcoverings


Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-


Research reports

Timpson's store image study

The aim of this research is to investigate consumer reactions to this new presentation of Timpson's, to define what is communicated and identifyany specific negatives or positives within this corporate image. More specifically tho research is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Timpson's store image study. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/timpson-s-store-image-study


Research reports

Report on research for new ingredient for Silvikrin natural shampoo for normal hair

Recent research carried out on the possibility of extending the Silvikrin range has indicated that Silvikrin Natural Shampoo is the weak link within the range. It isgenerally agreed that the inclusion of a natural ingredient in this shampoo would...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Report on research for new ingredient for Silvikrin natural shampoo for normal hair. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/report-on-research-for-new-ingredient-for-silvikrin-natural-shampoo-for-normal-hair


Research reports

Commercial testing: Car batteries

The aim of this research was to examine reactions to a new commercial for Exide batteries and to elicit any specific negatives perceived in the commercial. More specifically: 1. To determine the perceived communication of the commercial;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Commercial testing: Car batteries. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/commercial-testing-car-batteries


Research reports

VIM liquid

Lever Bros. have developed a new floor cleaner - Vim Liquid - and this product is currently being test-marketed in the Scottish and Grampian T.V. regions. Lintas Ltd. has developed a workshop commercial, to alter the emphasis in the creative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). VIM liquid. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/vim-liquid-9764


Research reports

Qualitative research on potential Bristows free and lovely shampoo ranges

Six concepts were available in rough advertising form on boards for testing. These were duplicated for Bristows and free & Lovely respectively. In addition,there was an advertising board for each brand name using the 'new naturals' concept as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on potential Bristows free and lovely shampoo ranges. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-potential-bristows-free-and-lovely-shampoo-ranges


Research reports

Qualitative research on Mac throat lozenges

The general objectives of this research were to examine consumer attitudes and usage habits of throat lozenges, in particular, Mac throat lozenges:1. The types of complaints for which throat lozenges are used;2. When throat lozenges are used, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on Mac throat lozenges. ANA - ESOMAR. Retrieved September 22, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-mac-throat-lozenges