Resources Library by ANA

Qualitative research on Cadbury corporate image

Evidence from various sources suggests that the imageof Cadbury Typhoo may be declining. Many of thegroup' s brands are in second place and declining.Recent trade opinions suggest a lack of confidencein the group.As a result, an advertising campaign...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

November 1, 1978

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children

Author: Gunda Plasser

Company: GfK

October 1, 1978

Qualitative research into advertising developments for Continental Quilts

The developments of the Slumberdown press advertisinghave now reached their final execution, and it isnecessary to bring the television advertising to thesame stage.Accordingly, it was decided to pre-test thetelevision advertising (in animatic form)...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1978

The principles of media research and the applications in the Dutch juvenile readership survey 1976

For a great many years the phenomenon of reading as a subdivision of a much larger process of communication has been fascinating us. Curiously enough, however, this phenomenon has received more attention from the parties concerned than from the...

Catalogue: Seminar 1978: Researching Children

Author: Jan D. Noordhoff

October 1, 1978

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children

Author: Shirley Greenberg

Company: Ogilvy

October 1, 1978

Understanding children

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

Catalogue: Seminar 1978: Researching Children

Authors: David Cocks, Jacqueline Adams

October 1, 1978

Constraints and opportunities in children's television advertising

The main objective of this paper is to highlight some of the common pitfalls associated with the execution of television advertising addressed wholly or in part to a child audience. For a variety of reasons much of the television advertising to this...

Catalogue: Seminar 1978: Researching Children

Author: Vivienne G.T. Price

October 1, 1978

The tree of life

The child does not only consume and exert influence over the purchases of adults, he is also a reflection of the surrounding society which tends to impose its norms upon him. We can then use the child as a starting point from which to set out the...

Catalogue: Seminar 1978: Researching Children

Author: Elisabeth Girard

October 1, 1978

Children's income and expenditure

The paper below describes a survey conducted in 1976 to assess and examine the sources of income and the size and nature of expenditure of children aged 5-15 in Great Britain. The method chosen was the use of self-completion diaries in which children...

Catalogue: Seminar 1978: Researching Children

Author: Wendy Law

October 1, 1978