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Research reports

Malt based spreads

Previous qualitative research indicatedpotential in the market place for the concept of a malt-based spread in terms of the 'Home Time' concept thensubmitted for research. The general objectives of this part of the research programmewere to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Malt based spreads. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/malt-based-spreads


Research reports

Qualitative research into creative developments for McDougalls bread mix

A creative approach has been developed for McDougallsBread Mix which is designed to communicate that the product provides individuals with the help and expertisewhich enables them to produce appetizing homemade bread.Consumer qualitative research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into creative developments for McDougalls bread mix . ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcdougalls-bread-mix-


Research reports

Qualitative research on Fenopron

Dista are interested in investigating the possibility ofidentifying a product niche for Fenopron which willdifferentiate it from other profens in this area, and leadto a satisfactory increase in its market share (currently0.8%).

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
×

Citation

, C. (1975a, September 01). Qualitative research on Fenopron . ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-fenopron-


Research reports

Qualitative research on Sequana animatics

Unicliffe are developing a range of in- and after-bathproducts under the name Sequana. Two alternative advertising approaches have been developed. The general objectives of this research were to determine themost appropriate execution route...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics


Research reports

Qualitative research into attitudes to in-home dry-cleaning

Johnson's market an in-home, aerosol, dry-cleaning/spotremoving product under the name 'Goddard's Dry Clean'.However, there appears to be minimal promotion of thisproduct at present and so this research was undertakento provide some initial market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into attitudes to in-home dry-cleaning . ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-in-home-dry-cleaning-


Research reports

Research report on an investigation of the do-it-yourself market

This research was commissioned in order to provide someindications of the attitudes and directions of customerswithin the DIY market and also to provide some creativeinput in the form of ideas generated by those personsinterviewed.In addition, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Research report on an investigation of the do-it-yourself market. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/research-report-on-an-investigation-of-the-do-it-yourself-market


Research reports

Future prospect for automatic beverage vending

Since the peak of 1973, there has been a decline in the rateof installation of beverage vending machines in the U.K.Growth in the U.K. economy will be depressed during theforeseeable future, and with levels of investment runningat a low ebb, vending...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 8, 1975
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Citation

, C. (1975a, August 08). Future prospect for automatic beverage vending. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/future-prospect-for-automatic-beverage-vending


Research reports

Champneys at Tring Limited

During the past two years it has become evident that thenature of the Champneys market has been changing, inparticular, they are attracting an increasing number ofyounger visitors. Champneys management wish to accuratelyidentify some of the changes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1975
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Citation

, C. (1975a, August 03). Champneys at Tring Limited. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/champneys-at-tring-limited


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
×

Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved March 19, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising