Resources Library by ANA

GPs- 2000AD in Europe

The aim of this paper is to help governments and pharmaceutical bodies work closer with GPs by understanding the latter's attitudes towards drug usage and cost- containment measures. The paper is in three parts. The first part considers the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Peter Winters, Martine Leroy-Sharman

June 1, 1994

Pharmaceutical industry in crisis?

This paper has attempted to address the open question of the pharmaceutical industry currently being in crisis by addressing the central hypothesis that the changes facing the pharmaceutical industry are not unique. The presentation not surprisingly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Brian Ball

June 1, 1994

Product development and (re)positioning

To collect valid and actionable information for positioning and product development of neuroleptics in case of schizophrenia, 420 psychiatrists and 60 schizophrenic patients were interviewed using a combination of multi attribute models (conjoint...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Eric Meinardt, Dirk Huisman

Company: SKIM

June 1, 1994

MARIS

The nineteen nineties can be characterized as the decade of Change. This applies equally to all industry branches, but in particular to the pharmaceutical industry. Changes that are relevant for corporate industries can be localized in four different...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Holger Paulsen

June 1, 1994

Know thy customer

In November 1993 TV I launched South Africa’s first time budget diary. Faced with the impending deregulation of South African broadcasting, the need was felt to investigate the available television audience (in TV l’s target market), and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Helen van der Walt

May 1, 1994

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Alan Yates, Peter Doe

May 1, 1994

Measuring the television habits of ethnic minorities

Canada is a country of immigrants, and official government policy encourages bilingualism (English and French) and multiculturalism. Television services are provided in French and English across the country; cable and traditional over-the-air...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Owen Charlebois, Jim Matsui, Ken Purdye

May 1, 1994

Patterns of individual TV usage

In light of the drastic changes in the German television market within just a few years, this paper asks how the audience has changed its viewing behaviour in the new television landscape. The main point is to show that the viewers switch more often...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Andreas Reinold

May 1, 1994

Beyond focus groups

The purpose of the paper is to explain a new method - editing groups - of understanding viewers' response to programmes. The paper begins by questioning the claims that qualitative researchers make for research using focus groups. It argues that,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andrea Millwood Hargrave, Brent Macgregor, David E. Morrison

May 1, 1994