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Research reports

Qualitative research on the natural-ingredient concept and Weleda packaging

Weleda skin-care products have had a limited distributionchiefly in health food stores. In the course ofobtaining a wider distribution, it has been decided toexamine the existing packaging with particularreference to its success in putting across the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Qualitative research on the natural-ingredient concept and Weleda packaging. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-natural-ingredient-concept-and-weleda-packaging


Research reports

Further qualitative research on imported brands

Previous research on Project 068 (Imported Brands) was conducted by CRAM in November 1972. This was concerned with the possible options in the introduction of an American or quasi-American brand, and included, as stimuli, both concepts, and packs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Further qualitative research on imported brands. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/further-qualitative-research-on-imported-brands


Research reports

Research on Softlan advertising

This research was conducted in order to explorewhether Softlan misleads consumers by its referencesto 'rinse-away', and generally to assist in the developmentof Comfort advertising.The specific objectives were: 1. To explore what housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1974
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Citation

, C. (1974a, January 19). Research on Softlan advertising. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/research-on-softlan-advertising


Research reports

Report on exploratory research on the Agua Brava range

Following the launching of the Agua Brava male toiletryrange in June 1973, research was required to generallyexamine the structure of the male toiletry market and toprovide more specific insight into the progress andestablishment of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Report on exploratory research on the Agua Brava range. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-the-agua-brava-range


Research reports

Qualitative research into Kotex advertising approaches

As a result of previous research (CRAM December 1973)into two advertising approaches for Kotex loop towels - 'Testimonial' and 'Reasons Why'- further creative workwas undertaken. Four new treatments of the 'Testimonial' approach and two new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Qualitative research into Kotex advertising approaches . ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-approaches-


Research reports

Research report on body lotion

Richardson Merrill has the license to produce HTH, aSwedish hand and body lotion, in this country. In Sweden, the product is sold on a strong medical platform. Fourconcepts have been produced using elements of the informationused in Sweden in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Research report on body lotion. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/research-report-on-body-lotion


Research reports

Qualitative research on Lord Ducane Sherry advertising

The general objective of this research was to provideguidance as to the effectiveness of the televisioncommercial and the poster for Lord Ducane.The specific research objectives were:1. To examine how well the communication objectiveswere being...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Qualitative research on Lord Ducane Sherry advertising. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-lord-ducane-sherry-advertising


Research reports

Report on Super C development

Consideration is being given to the development ofa C Tipped or Super C brand which would be complementaryto Special Filter as a masculine, special occasionbrand. The main objective of the current research was to examineways of conveying the promise...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Report on Super C development. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/report-on-super-c-development


Research reports

Kitchen queen awareness study

The research was required to provide informationregarding the extent to which Kitchen Queen is knownand used by consumers living within the catchment areaof the store (effectively contained within a 15-mile radius of Manchester). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 10, 1974
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Citation

, C. (1974a, January 10). Kitchen queen awareness study. ANA - ESOMAR. Retrieved September 28, 2025, from


https://ana.esomar.org/documents/kitchen-queen-awareness-study