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Research reports

Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.

Rowntree - Mackintosh Ltd. is preparing to launch a new brand of medicated mints, bearing the brand name 'Lyrics'. A workshop version of a launch commercial for the brand was prepared by Lintas Advertising. The researchwas commissioned to assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/commercial-testing-of-lyrics-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on two new TV commercial for Rolo. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-tv-commercial-for-rolo


Research reports

Qualitative research on names

The aim of this research was to investigate the viability of positioning the Taurus analgesic as a headache specific. The detailed areas of inquiry were: 1) Location of pains and the type of pain.2) Nature of headaches vis a vis other aches and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Qualitative research on names. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-names


Research reports

Qualitative research on wool jersey menswear

This report sets out the results of a small-scale qualitative study of men's attitudes to Wool Jersey menswear, and their responses to a copy platformfor the concept. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on wool jersey menswear. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-menswear


Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Phos ferine tonic wine in Jamaica. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-phos-ferine-tonic-wine-in-jamaica


Research reports

Decongestant concept test

The Mucron Concept Research indicated that a decongest/inhalant product, possibly in capsule form was a promising new product area. Research is now required to assess the potential of a 'day and night' decongestant, each one day strip containing six...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Decongestant concept test. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/decongestant-concept-test


Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Intensive investigation of young people who open bank accounts. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/intensive-investigation-of-young-people-who-open-bank-accounts


Research reports

Qualitative research on Yeastvite in Jamaica

Yeastvite is not available in Jamaica. There are, however, some grounds for believing that a Yeastvite concept would be acceptable to Jamaican consumers.Five concepts have been produced for the brand, and these have been recorded on tape as '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Qualitative research on Yeastvite in Jamaica. ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yeastvite-in-jamaica


Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved September 24, 2025, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-