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Research reports

Project D

This report covers a series of qualitative research projects carriedout separately over February, March and April 1975 to explore possible strategies for the exploitation of substitute-tobacco byGallaher and possible defenses for the protection of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Project D . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/project-d-


Research reports

Qualitative research into Mcwan's export advertising in Scotland

At present consideration is being given to the problem ofhow the Export TV campaign in Scotland should be progressed. The current creative strategy is still considered relevant,i.e. the job Export advertising in Scotland is expected toperform is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Qualitative research into Mcwan's export advertising in Scotland . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-mcwan-s-export-advertising-in-scotland-


Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Psychological of sheets. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/psychological-of-sheets


Research reports

Qualitative research on 'sweet as the moment' tv campaign for birds eye peas

The Company is revising the 'Sweet as the Moment' TV campaignwhich was so successful in the late 1950s. Two executions ofthe theme have been produced with the same visual and soundbut one with a Solo Boy insert and the other with MVO insert. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Qualitative research on 'sweet as the moment' tv campaign for birds eye peas. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-as-the-moment-tv-campaign-for-birds-eye-peas


Research reports

Qualitative research into particulate ice cream

Unilever Research Laboratories have developed a range of newfrozen products based on a new technology involving aparticulate frozen texture. The basic objectives of this piece of research were thereforeto:1. Assess the general impact of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1975
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Citation

, C. (1975a, May 03). Qualitative research into particulate ice cream . ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-particulate-ice-cream-


Research reports

Findus dessert pancakes

The present study is worth nothing someaspects and attitudes which appeared to have a bearingon the reactions to the test commercial for frozen prepared desserts.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Findus dessert pancakes. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/findus-dessert-pancakes


Research reports

Qualitative research on new 'women' tv testimonials for oil of Ulay

The objectives of the research reported here were toexplore the new commercials as they stand as individualunits and also to establish positives and negatives forthe individual segments of each commercial, i.e . eachwoman and her attendant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Qualitative research on new 'women' tv testimonials for oil of Ulay. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-women-tv-testimonials-for-oil-of-ulay


Research reports

Scratch

Sanitas Group is considering the marketing in the UK of a Lavatory Bowl- Deodoriser which is being currentlymade and sold in France under the name "Scratch". Itcontains not only the Deodorising Agent (PDCB) but alsodetergent and a foaming agent. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1975
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Citation

, C. (1975a, April 08). Scratch. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/scratch


Research reports

Qualitative research on signals and other fluoride brands for Elida-Gibbs

The objectives of this piece of research were therefore to:1. Examine consumer attitudes towards their own brands and to other brands on the market, particularly Signal, covering any changes in attitudes;2. Assess the importance of flavor Signal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1975
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Citation

, C. (1975a, April 03). Qualitative research on signals and other fluoride brands for Elida-Gibbs. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-signals-and-other-fluoride-brands-for-elida-gibbs