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Research reports

Qualitative research on Barclaycard 1973 advertising

This research was undertaken to examine the reaction tosome possible approaches for 1973 Barclaycardadvertising aimed to encourage applicationsfor Barclaycard amongst uncarded and carded sectors of the banked market.Two phases of research were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on Barclaycard 1973 advertising. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-barclaycard-1973-advertising


Research reports

Existing brands and new propositions

This report is concerned with one of a series ofresearch projects devoted to examining reactionsto new propositions involving configuration changesfor existing brands. The current research relatesto new propositions for Park Drive Tipped andPark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Existing brands and new propositions . ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/existing-brands-and-new-propositions-


Research reports

Band-aid "clear strip" product placement tests

Johnson&Johnson have produced a first - aid plaster incorporating a foam pad in a new, clear-strip form. The purpose of this research was to measure theacceptability of the product in comparison with the current flesh-colored band-aid and other...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Band-aid "clear strip" product placement tests. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/band-aid-clear-strip-product-placement-tests


Research reports

Depth research on high impact toothpaste

The research was conducted in order to probe the high impacttoothpaste users' attitudes towards persistent flavorsand the perceived relationship between persistent flavours, freshness and breath protection.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Depth research on high impact toothpaste. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/depth-research-on-high-impact-toothpaste


Research reports

Multi-disciplinary in-depth research on Ribena

This research was undertaken in order to assessconsumer properties of Ribena which could be exploitedby marketing. The 'properties' was taken to mean: 1. Motivations - overt and latent - forconsuming Ribena;2. Conscious and unconscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Multi-disciplinary in-depth research on Ribena. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/multi-disciplinary-in-depth-research-on-ribena


Research reports

Project B (2)

The general objective of the research was to examineapproaches for a new Senior Service tipped brandaimed primarily at men and offering a satisfying,stronger, fuller-flavoured cigarette. This followsup previous research carried out in October...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Project B (2). ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/project-b-2-


Research reports

Report on qualitative research on Rowntree Mackintosh 'Square Range'

The objectives of the research reported herewere to examine the products in terms of the benefitsoffered in relation to consumer needs in order tosupport, modify or refute hypotheses about the productsand to define a target audience and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Report on qualitative research on Rowntree Mackintosh 'Square Range'. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rowntree-mackintosh-square-range-


Research reports

British Airways low fare advertising concept test

Several alternatives have been put forward aspossible generic names for British Airways Low Fareproducts. The objectives of this research were:1. To explore whether a generic name couldcredibly embrace all British Airways lowfare products;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 29, 1973
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Citation

, C. (1973a, June 29). British Airways low fare advertising concept test. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/british-airways-low-fare-advertising-concept-test


Research reports

Project A.2.

The general objective of the research was to exploreways of presenting a new Gallaher brand in the low-tar market, for smokers who have rejected Silk Cutand existing brands (as not giving sufficient flavor/satisfaction) but may be assumed to belikely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1973
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Citation

, C. (1973a, June 23). Project A.2.. ANA - ESOMAR. Retrieved September 27, 2025, from


https://ana.esomar.org/documents/project-a-2-