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Boss, J. (1965a, June 15). Selection models for publicity campaigns. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/selection-models-for-publicity-campaigns
Krampf, G. J. (1965a, June 15). Market research in Switzerland. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/market-research-in-switzerland
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Agostini, J. M. (1965a, June 15). A method of market segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/a-method-of-market-segmentation
Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level
Berent, P. H. (1965a, June 15). What is the market researcher doing in an advertising agency?. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/what-is-the-market-researcher-doing-in-an-advertising-agency-
Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy
Anderson, C. E. (1965a, June 15). Can a correlation of advertising to sales be demonstrated?. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/can-a-correlation-of-advertising-to-sales-be-demonstrated-
Ziefle, W. (1965a, June 15). Experience in the introduction of new food products. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/experience-in-the-introduction-of-new-food-products