Resources Library by ANA

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Allen Cooper, Graham Mytton, Peter Stratton

Company: British Broadcasting Corporation (BBC)

May 1, 1994

What peoplemeters can measure

Peoplemeters are conventionally described as measuring minute by minute audiences viewing television transmissions. This raises issues of the meaning of “viewing”, the definition of a minute audience and what kind of audiences are to be...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Tony Twyman

May 1, 1994

Assembling the fragments

Consider a commercial break placed on ABS-CBN, a terrestrial broadcaster in the Philippines.Within that break can be found a mix of local and international brands. The creative would be principally out of the Philippines and the target audience would...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andre Nair, Tim Foley

Company: Ogilvy

May 1, 1994

Programme involvement

The BARB audience measurement system has the reputation of being the most sophisticated in the world. But because of its methodologies and its quantitative nature the advertising industry has, to a greater or lesser extent, been forced into making a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Doug Read, Sheila Byfield

Company: Ogilvy

May 1, 1994

New research on the out-of-home audience in the United States and Europe

During the fall of 1992 the Network Television Association (NTA)  an organization that was created by the three major U.S. television networks (ABC, CBS, and NBC) to promote awareness of the networks and serve as a research resource --...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Julian Pounds, Horst Stipp

May 1, 1994

Out-of-home television viewing

The Network Television Association's study on Out-of-Home viewing is the most comprehensive effort ever to measure total television viewing, including that done outside the home, for a variety of venues (including ABC, CBS, NBC, Fox, basic and pay...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Marcella Rosen

May 1, 1994

Participants say the darndest things

Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exercise—listening to comments by...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Thomas W. White, James D. Peacock

Company: Nielsen

May 1, 1994

Strategies for optimal use of research

The philosophical underpinnings of Nickelodeon's approach to research can be summed up in three words: Listen to kids. As much as possible, we try to let kids run Nickelodeon for us. Our entire business revolves around understanding them and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Karen Flischel

Company: Viacom International Media Networks

May 1, 1994

Consumer target groups and their viewing behaviour

Due to the improvements in the ways of penetration (via cable and satellite) and the ongoing increase in TV stations (full scale programmes and field programmes) it is made sure that most of the viewers in Germany have the opportunity to compile...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Stephan Klebe

May 1, 1994