This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way women digitally connect with content, functionality and people. Eve-olution helps professionals better understand gender differences in web behavior as well as the unique psychological need states that determine online usage patterns, and how this relates to stimulus receptivity across various online scenarios.
The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the importance of the survey as a model for the applications of on-line research.