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Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12557


Videos

CEO Forum

The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO?s from this Forum will take to the congress...

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). CEO Forum. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/ceo-forum


Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
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Citation

Kyriakidi and Ostler (2024a, October 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth--12644


Videos

A Synthesis of Minds

In the era of information overload, the challenge of synthesising fragmented insights into a cohesive narrative has never been more pressing. Given the sheer volume of information, the true value lies in the ability for businesses to translate and...

Catalogue: Congress 2024
Authors: Katarzyna (Kasia) Krolik, Sarah Raoufian, Julia Murphy
October 1, 2024
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Citation

Krolik, Raoufian and Murphy (2024a, October 01). A Synthesis of Minds. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/a-synthesis-of-minds-12615


Videos

Closing and Awards

Includes the announcement of the winners for: Best Congress Paper Award 2024Peter Cooper Award for Qualitative Excellence 2024Best Paper of the Year Award 2024

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Closing and Awards. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/closing-and-awards-12617


Videos

Nothing to Fear but Fear Itself

Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...

Catalogue: Congress 2024
Authors: Ramasubramanian Narayanan, Shobha Prasad
October 1, 2024
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Citation

Narayanan and Prasad (2024a, October 01). Nothing to Fear but Fear Itself. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/nothing-to-fear-but-fear-itself-12633


Videos

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024
Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos
October 1, 2024
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Citation

Kokiopoulos and Grentzelos (2024a, October 01). Unveiling the Chorus of Modern Society. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/unveiling-the-chorus-of-modern-society-12642


Videos

Mindful Heroes

It has become somewhat cliche, even mythic, in recent years to say that young people are the future, but our long-running panel of youth in Ukraine brings new truth and meaning to the myth. In partnership with the Ukraine National Identity through...

Catalogue: Congress 2024
Authors: Hannah Wright, Daniel Cunill
October 1, 2024
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Citation

Wright and Cunill (2024a, October 01). Mindful Heroes. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/mindful-heroes-12600


Videos

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024
Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul
October 1, 2024
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Citation

Saltavarea, Olgun, Konstantinou and Gul (2024a, October 01). The Others. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-others-12609